Beauty Store Business

JUL 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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What do you say to the beauty store owner who feels that online stores hurt their business? I believe there can be a synergy between the two. Consumers will shop where they want to shop, when and how they want to shop. I would like the brands to shut down diversion and support brickand-mortar and online stores that do it the right way and sell authorized goods following MAP pricing guidelines. We're also working with AuthorizedRetailer.org to let consumers know the importance of purchasing diversion-free products. 76 July 2013 | beautystorebusiness.com What lessons have you learned since joining the DermStore team? Investing and maintaining relationships is always better than trying to build new ones. It's important to focus on relationships with customers and vendors and continue to innovate. I always encourage employees to use innovation in what they do, whether it's selling products, designing the site or talking to customers. ■ Liz Barrett is an Oxford, MS-based writer and editor.

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