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along with about 40 of our brands, donate products to Angel Faces, an amazing nonprofit organization that holds retreats and offers support for young girls suffering from burn and trauma injuries. It's an organization that we really believe in and love supporting every year. Will your buyers be at Cosmoprof North America? Will they seek out specific product categories? They will definitely be there, mostly focused on professional and prestige products, but with an eye out for every category of products. Our vice president of brand development, Michelle Olsen, is our contact here at the office for those looking to submit their products for consideration on the site. In what ways does DermStore participate in charitable giving? We work with numerous charities, including Angel Faces, Look Good Feel Better and Cosmetic Executive Women's Cancer and Careers. Throughout the year we host various online boutiques that raise money for the selected charity. Brands participate and offer to donate a percentage of their sales through the boutique to the charity; in return we match their donation. Additionally, we, FANTASIA ® Argan Oil Exotic Argan Oil Treatments for Straight or Curly Hair Curly or Straight Fantasia Industries Corporation 620 Valley Health Plaza, Suite A • Paramus, NJ 07652 fantasiahaircare.com • © 2013 Made in USA 74 July 2013 | beautystorebusiness.com in one office in El Segundo, California. We hope to open a New York office in the next year or two. Our vice president of brand development has already moved there to build relationships with the big New York brands. DermStore recently ran a commercial during the Super Bowl. How was that decision made, and what were the results? The Super Bowl commercial was a test to see if we could get the attention of the millions of women also watching the Super Bowl. It only ran in the Chicago market, so it was a way to do a small test of something really big. It's unlikely that we'll do more TV brand advertising. How large is DermStore the company? We currently employ 110 employees all Your hair... your way!