For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!
Issue link: http://beautystorebusiness.epubxp.com/i/134313
authorized skincare items in the country. We invest in extra staff to maintain relationships with about 800 manufacturers because we believe that buying and selling authorized goods matters. In addition to the immense selection of skincare items, we carry an impressive assortment of hair care and cosmetics. Shipping is free both ways, and customer service is available 24/7. online and quarterly print publication called The Magazine. In what ways has the site grown since its launch in 1999? Beauty Store Business: Would you please give us some background on yourself and how you joined DermStore in 2010? OBEGI: I've always worked in the Inter- What is the ratio of consumers to professionals who shop at DermStore? It's mostly consumers—around 95%. We want to be the go-to resource for consumers. Please tell us more about it. The Magazine is only a month old, but it's been great so far. When we launched blush and HairEnvy, we decided that we also needed to reorganize the vast amount of content that we've created and collected over the last 14 years. The Magazine is a comprehensive resource—spanning all things beauty, and even delving into style—in which our customers can read, watch and interact. The quarterly print version gets sent out to 125,000 customers, who are a mix of new/high-value and lapsed customers, and the online version is viewable by anyone. How do you connect with site visitors? What types of videos, and how much traffic do you receive at BeautyTV? A lot of visitors use our live chat, ask an esthetician, ask an expert and blog content. There's also BeautyTV, and a new BeautyTV shows how-to's, makeovers, shopping-focused content and more. We're currently building a video studio Being new to the beauty industry, how did you bring yourself up to speed when you joined DermStore? I'm still bringing myself up to speed. The breadth of brands and products is staggering. Fortunately, the DermStore team is very passionate about what they do, and I lean on them. If I had never been to the site before, how would you describe DermStore.com to me? The site has the largest selection of 70 July 2013 | beautystorebusiness.com All images courtesy of DermStore "Now there's DermStore.com, HairEnvy.com and blush.com— three separate sister sites with one checkout." net industry. My first job out of college was as a digital media buyer. I started on the agency side but quickly moved to the client side. After doing branding and direct response advertising, I ended up believing in branded direct response, which I believe everyone will eventually be doing in the future. I had an idea that used the branded direct response model, but with nutritional supplement products. I approached the owners of DermStore as potential investors, and they offered me the opportunity to come and work for them. I couldn't be happier about the decision to join the team at DermStore. DermStore.com started as a small skincare etailer and has since grown to become one of the largest players in the online beauty space. We now have more than 26,000 SKUs, almost 800 brands, more than 1 million active customers and almost 14 years worth of content. Over the past year or so we actually divided the site into three separate sister sites with one checkout in an effort to enhance the customer experience as we expand categories. Now that there's DermStore. com, HairEnvy.com and blush.com, it's easier for shoppers to find the skin, hair and makeup products they're looking for.