Beauty Store Business

JUL 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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Nene's Secret Hair Care Xtreme Beauty Nene's Secret Hair Care collection is specifically formulated for textured hair, featuring baobab, Kalahari melon, chocolate, chea butter, macadamia nut oil and argan oil. Among the line's products are Perfect Pretty Pudding that gives ultimate curl control and moisturization without curl shrinkage or dullness; Leave-In Conditioner & Detangler that moisturizes and protects against heat damage; and Curly & Cute Curl Creme, a lightweight curl-enhancing product that hydrates strands and revitalizes coils. SRPs: $8.99 each nenessecret.com Xtreme Beauty presents Roots Therapy Sheen Spray that leaves the hair soft and natural while providing a moisturizing shine. It blends argan oil and olive oil to give new life and shine to all hair textures. Roots Therapy Setting Lotion produces full, lustrous styles. Its setting and conditioning agents penetrate the hair cuticle, resulting in manageability, hold and easy detangling in a no-flake formula. OKAY Wig Premium Shine works well on both natural and synthetic hair. It penetrates quickly and easily without leaving a greasy feel or look and leaves the hair looking and smelling beautiful. SRPs: $4.99 Wig Shine; $7.99 Setting Lotion; $9.99 Sheen Spray xbi.co Miss Jessie's Zerran International Miss Jessie's Jelly Soft Curls is a styling gel product that adds shine, provides soft curl hold and leaves curls soft without the "crunch" that most hair gels leave behind. Pillow Soft Curls is a quick-drying styling lotion that helps to create large, expanded curls. It's a "fabric softener" for the hair and marries hair care with static-free fabric technology to leave curls fresh, frizz-free and soft. Quick Curls moisturizes and strengthens dull, lifeless curls, kinks and waves and provides ultralight hold. SRPs: $14 Jelly Soft Curls; $22 Pillow Soft Curls; $9 to $32 Quick Curls missjessies.com 38 July 2013 | beautystorebusiness.com Zerran International's Nourishield Protein Spray provides strength and conditioning in a leave-in treatment that contains corn, soy and wheat proteins as well as UV-shielding agents to help protect hair from heat styling and environmental damage. It's vegan and cruelty-free with no parabens, alcohol or sulfates. Those with curly hair will love Radiant Finish Gel, an alcohol- and fragrance-free gel that contains natural ginkgo biloba extracts, panthenol and vitamin B5, giving hair a silky feeling along with lots of shine and bounce. It's cruelty-free and 100% vegan. SRPs: $32 Protein Spray; $18 to $40 Radiant Finish Gel zerran.com, 800.626.1921 ■ Silk; $20 Straightening Serum Jody Ellis is a freelance writer based in Alaska. She has co-authored an Alaskan cookbook titled What's Cooking, Alaska?

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