Beauty Store Business

JUL 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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with organic sugar cane-derived alcohol. 800.328.3006, sowgoodbeauty.com derma e Creating award-winning products is what derma e doesÑagain and again. The company has been around since the early 1980s, providing consumers with natural, vitamin-packed, vegan formulations packed with antioxidants and botanicals, are cruelty-free and sans parabens phthalates, GMOs, sodium lauryl sulfates, mineral oil and artificial colors. The company offers more than 80 face-care, bodycare and treatment products, produces its packaging using 100% recyclable materials. Its Evenly Radiant BB Cr•me was introduced just this year. The all-in-one beauty balm includes SPF 25, antiaging peptides, mineral color correctors and active plant stem cells from the Bright White Madonna LilyÑa scientifically proven melanin inhibitor, in light and medium shades. 800.521.3342, dermae.com MyChelle Dermaceuticals Hailing from Boulder, Colorado, MyChelle Dermaceuticals was launched in 2000 with the goal of creating the No. 1 effective nontoxic skincare products in the United States. The brandÕs offerings now exceed more than 100 products, including the new Apple Brightening Cream, which launched just this year as part of the brandÕs Apple Brightening collection, focused on reparative results. The cream is formulated with apple plant stem cells that work to delay the aging process and stimulate regeneration, and sea daffodil extract from beaches in CreteÑan extract that is known to reduce dark spots within weeks. The company also prides itself in its MyChelle Purpose philosophy, which propels it in supporting various causes and organizations. The technology-savvy company has also been a pioneer in the use of complexion-analysis machines. It provides individual skin assessments through MyChelle Natural Beauty Advisors via the VISIA Complexion Analysis System it placed in Whole Foods Markets in 2011Ñof which there are now more than 45 of the machines present at the natural-foods retailer. 800.447.2076, mychelle.com Pacifica Seeking to unearth the little girl in every woman as she carries out her makeup routine, the Pacifica color collection is made with playfulness in mind. Such youthfulness was the inspiration behind the creation of the line for co-founder and creator Brook Harvey-Taylor who gained vision for it while watching her daughter play in her makeup. However, her path to Pacifica began long before that moment. Harvey-Taylor developed a passion for fragrance in her teens, which led her to explore natural ingredients. She has maintained her allegiance to natural ingredients through Pacifica, which offers sustainably-harvested ingredients that are cruelty-free and vegan in eco-friendly packaging. The new collection embodies exotic locations and surf motifs. Free of harmful ingredients, the makeup line is mineralbased and nutrient-rich with plant oils and bioactives, floral stem cells and 28 July 2013 | beautystorebusiness.com marine extracts, as well as coconut water and is free of unsafe ingredients. 866.337.7100, pacificaperfume.com it. Their great results led to the ShiKai natural skin and haircare products brand. ShiKaiÕs Borage Therapy Facial Care line relaunched this year with updated packaging and a Facial Scrub. The lineÕs formulations use therapeutic amounts of borage oil, making the products rich in omega-6 fatty acid, which is effective in treating dry and sensitive skin. The collection features cleanser, moisturizer, moisturizer with SPF 15, eye cream and the new scrub. 800.448.0298, shikai.com Piggy Paint Little girls love pretty nails, and their own pretty nails oftentimes end up in their mouthsÑalong with whatever pesky, toxic ingredients are contained in the polish. This fact is disconcerting for any conscious mom. So one mom, Melanie Hurley, searched for her own solution, ultimately birthing Piggy PaintÑfun and safe nail polishes for girls that are totally free of toxic ingredients. The collection contains a variety of fun colorsÑranging from neons to glitter, pastels and brightsÑas well as nontoxic nail-polish remover. The polish is water-based, odorless, hypoallergenic and nonflammable. The nail-polish remover is low-odor, free of acetone, hypoallergenic and biodegradable. The products are made in the United States and are also safe for use by pregnant women. 479.361.8161, piggypaint.com ShiKai Forty years ago, chemist Dr. Dennis Sepp decided to experiment with an age-old natural botanical called shikakaiÑaka fruit for the headÑused by the women of India for generations to cleanse hair and give it shine. He made a shampoo using shikakai and passed it along to his wife and a few friendsÑwho loved Keeki Pure & Simple Health-conscious moms donÕt play around when it comes to their children. Natalie Bauss, mom of two and creator of Keeki Pure & Simple, was no different when she decided that she wanted to provide her daughterÑand playmatesÑwith safer beauty options. And thus, Keeki Pure & Simple began in her kitchen with ingredients gleaned from her farm and some handy library reference books. The brandÕs products are cruelty-free, vegan and made with food-grade ingredients. The company is also a co-signer of the Compact for Safe Cosmetics, which means that it will not even use ingredients deemed unsafe by foreign health agencies. Its 26 nail polishes are biodegradable, vegan and gluten-free. The Nail Polish Remover is nontoxic and contains conditioning ingredients, such as aloe vera and vitamin E. The Sunscreen contains 100% organic ingredients and hydrates the skin. The Body Lotions are infused with sunflower seed, coconut and shea butter oils, and are available in three scents. And the lip products are 100% organic and gluten-free with a bit of shimmer. 866.512.7713, keekipureandsimple.com

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