Natural and organic beauty products are in demand,
and are carving out for themselves a permanent
place in the beauty aisles.
by Manyesha Batist
THERE'S NO LONGER ANY QUESTION THAT THERE IS A DEMAND FOR NATURAL AND ORGANIC BEAUTY
products—and that it's growing. The recent Natural Products Expo West show—which is produced by New Hope Natural Media
and took place in Anaheim, California—demonstrated the health of the category as it welcomed more than 63,000 attendees and
2,428 exhibitors to the Anaheim Convention Center.
According to show producers, the 2013 show hosted "a record number of new natural and organic product launches." This
increase was apparent in the beauty aisles, which housed multiple companies that had chosen to debut their nascent offerings
at Natural Products Expo West 2013. Also within beauty were found a number of brands presenting their new looks. From new
labels to new packaging, they were out to catch consumers' eyes.
If you're interested in witnessing firsthand this blossoming category of natural and organic beauty products, next year's show and
education are just around the corner, scheduled for March 6-9. (See expowest.com.) Or, much sooner, check out Natural Products Expo
East 2013 coming up Sept. 25-28 at the Baltimore Convention Center in Baltimore. Registration is free for qualified retail buyers,
brokers and distributors until Aug. 16. (See expoeast.com.) For now, take a look at what we found at this exciting show.
24 July 2013 | beautystorebusiness.com