Beauty Store Business

JUL 2013

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Products For Styling Ease Affinage Styling presents Tasty Paste Easy Haircream, a pliable, firm-hold hair cream that works with all hair textures and lengths. Lightweight and nongreasy, the only limit to creating incredible styles is the user's imagination. Call 877.597.2929 or visit affinage.com. For a Precise Line Mirabella Beauty launches its Magic Marker Eyeliners in Blue Streak, a dramatic blue; So Jaded, a true jade; and Gray Scale, a perfect shade of gray. The eyeliners have a smudgeresistant formula and are long-lasting liquid liner pens with a thin, marker-like tip that easily creates a defined line of rich, intense color. Visit mirabellabeauty.com. Take Care of Yourself Ode to Minnie Body Drench presents its three new Exotic Oils to moisturize and condition the skin. Moroccan Argan Oil is a rich, creamy formula that enriches and nourishes the skin; Tahitian Monoi Oil softens, rehydrates and rejuvenates the skin; and Indian Neroli Oil moisturizes and refreshes the skin. Visit bodydrench.com. That Look in Your Eyes Ellis Faas presents its Ellis Eyes Mascara that offers a creamy texture that perfectly coats, lengthens and separates each individual lash to make them appear longer, lifted and combed. The formula is cruelty-free and is available in black and milk chocolate. Visit ellisfaas.com. 106 July 2013 | beautystorebusiness.com OPI has launched its Couture de Minnie collection of nail lacquers, including four limited-edition nail lacquers and one new Liquid Sand shade. Created in honor of Disney's beloved Minnie Mouse, the line mixes pink, fuschia and red shades with textural elements. The line also features a red and white polka dot glitter shade and the strawberry-hued Liquid Sand nail lacquer in Magazine Cover Mouse to give nails a sparkly, matte finish. The individual colors are Chic from Ears to Tail, a bubblegum pink; A Definite Moust-Have, fuchsia; Minnie Style, a white and red glitter; Innie Minnie Mightie Bow, crimson; and Magazine Cover Mouse, a sparkling textural strawberry shade. Call 800.341.9999 or visit opi.com. Being Reflective The Power of Fruit China Glaze presents Hologlam, a 12-piece collection of shimmering holographic nail lacquers. The collection features Get Outta My Space, a powdered violet; Astro-Hot, a soft baby pink; Infra-Red, a warm magenta pink; When Stars Collide, a warm maroon; Not In This Galaxy, a bright warm coral; OMG A UFO, a warm moss green; Don't Be A Luna-Tic, turquoise aqua; Sci-Fly By, a light silver-blue; Take A Trek, a cool denim blue; Strap On Your Moonboots, midnight sky blue; Galactic Gray, a warm gunmetal gray; and Cosmic Dust, a silver metal. The collection is three-free. Visit chinaglaze.com. Giovanni Eco Chic Cosmetics offers its 2chic Avocado & Olive Oil Ultra-Moist Shampoo. The shampoo is ideal for dry, damaged hair and helps to restore moisture, silkens the hair, cleanses without stripping color and nourishes the hair with avocado and olive oils. Avocado oil contains essential fatty acids to help restore moisture; and vitamins A, C, B6 and E restore suppleness and flexibility. Visit giovannicosmetics.com. ■

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