Beauty Store Business

JUN 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

Issue link: http://beautystorebusiness.epubxp.com/i/127011

Contents of this Issue

Navigation

Page 65 of 79

Beauty Culture The Impact of Mobile A recent report from RSR Retail Systems Research suggests that although retailers recognize the presence of mobile technologies in retail and ecommerce, they are not ready to fully incorporate it into their business strategies. The following are some of the findings from "The Impact of Mobile" report: • Retailers are reluctant to fully immerse themselves in the variety of innovation available via mobile technology • 52% of retailers believe that mobile devices are used less than 25% of the time as a purchasing tool—a figure the research company considers low • Managing mobile opportunities is a challenge for retailers • Retailers recognize that "device provisioning and management services" are key to executing a mobile initiative The report's authors concluded that retailers are indeed preparing their businesses for mobile implementations, yet with trepidation, as they fear the rapid changes likely to accompany mobile execution. Teens and Their Cell Phones 64 June 2013 | beautystorebusiness.com "Buy Local" Campaigns Are Smart Business The sixth annual post-holiday survey of independent businesses by the Institute for Local Self-Reliance reveals that pro-local attitudes are growing and that independent businesses are receiving the rewards. The survey tallied responses from 2,377 businesses—all independent and locallyowned—across all 50 states. About half were retailers. •8.6% revenue growth in 2012 was the gain that independent businesses in communities with an active "buy independent/ buy local" campaign run by grassroot groups saw; this is compared to 3.4% growth for businesses in communities without such alliances •65% of respondents reported revenue growth in 2012 compared to the previous two years of 61% in 2011 and 54% in 2010 •68% of respondents thought awareness of the benefits of "going local" had increased in the previous year "It's great to see data supporting what we hear from local Alliances—that their work continues to shift local consciousness and is driving more business to local independents," says Jeff Milchen, co-director of American Independent Business Alliance. ■ Do you have culturally relevant information our readers ought to know? Send it to senior editor Manyesha Batist at mbatist@creativeage.com. Thinkstock.com The use of cell phones by American teens to access the Internet is becoming pervasive, far exceeding the use of computers for the same purpose, according to a survey by the Pew Research Center titled "Teens and Technology 2013." Senior researcher for the Pew Research Center's Internet Project and co-author of the report Mary Madden notes that patterns in teens' technology use often foreshadows the coming changes within the adult population. Some of the key findings highlighted by the survey include details on Internet usage via cell phone: • 25% of teens are "cell-mostly" Internet users, versus 15% of adults; however, among teen smartphone owners, half are cell-mostly Internet users • 34% of teen girls mostly go online using their cell phones, versus 24% of teen boys • 55% of older teen girls use the Internet mostly from their phones • 78% of teens have a cell phone, with close to half of them owning smartphones; a 14% increase over 2011 Cell phone-Internet usage by household income: • 14% of teens in households earning $50,000-$74,999 per year are cell-mostly Internet users • 24% of those living in households earning $75,000 or more per year are cell-mostly Internet users • 89% of those living in households earning less than $30,000 per year use the Internet; 30% of them are cell-mostly Internet users • 99% of those living in households earning $75,000 or more per year use the Internet And, general Internet access: • 23% of teens have a tablet computer; which is comparable to the general adult population • 74% access the Internet on cell phones, tablets and other mobile devices at least occasionally • 93% have a computer or have access to one at home; 71% of teens in this category say they share such computer access with other family members • 95% use the Internet More than 800 youths nationally between the ages of 12 and 17 were surveyed along with their parents who explored technology use. "Teens and Technology 2013" is the second in a series of reports produced by the Pew Research Center in collaboration with the Berkman Center for Internet & Society at Harvard.

Articles in this issue

Links on this page

Archives of this issue

view archives of Beauty Store Business - JUN 2013