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Issue link: http://beautystorebusiness.epubxp.com/i/127011
Control Corrective Skincare Systems made its debut at this J. White meeting. CEO and founder Ellen Clark— who was the January 2013 Beauty Store Business cover story—introduced her collection-based clinical skincare line to select distributors and retailers. Broken down into five distinct and color-coded categories— Core, Anti-Aging, Acne, Sensitive, and Sun Damage—the beautifully-packaged line made a very impressive statement. Guests were treated to full-size products from the Core line in their gift bags. Dye Ties co-founder David Eseke and sales manager Steve Bacchus delighted both distributor and retail customers with the company's new colors and prints for both spring and summer. Dye Ties' commitment to quality and fashion resonated with everyone. Lori Silverstein, chief beauty officer of Peninsula Beauty, who attended the conference, was quoted in the April 2013 BSB cover on her as saying that Dye Ties has the No. 1 selling SKU currently at her 13 salon-store chain. Kenchii Professional husbandand-wife co-owners Sammy and Ayesha Cheema impressed every guest with their "works of art" shears. With styles and price points designed to fit every need—ranging from sterling silver with diamonds to "student" kits that would rival the 32 June 2013 | beautystorebusiness.com LAY/N/GO Cosmo husband-and-wife co-founders Amy and Adam Fazackerly had everyone raving at the debut of the Cosmo, a series of stylish and functional cosmetic bags. The November 2012 issue of Consumer Reports' ShopSmart magazine named it one of "16 Awesome New Clutter-Busters," commenting that "The experts swear by these organizers." Again, distributors and retailers were avidly discussing the many ways in which this unique item can bring new dollars to their respective marketplaces. Mitch Stone Essentials CEO Stan Gritz and managing partner Chris Pelt introduced their hot new line of styling products. Even creative director Mitch Stone, stylist to Hollywood's hottest celebrities, was on hand to talk about his "desert/island lineup"—the four key products that he cannot live without on set or working on someone before The Oscars. Sharp-eyed industry veteran Maria Rush of Beauty Collection seemed to be very impressed. Attendees took home a complete gift set of full-size products and a "Stone Sexy" T-shirt. Norvell Skin Solutions announced the official relaunch of its sunless-tanning retail line. Owner Rick Norvell along with his wife Stacie and sales managers Steve Edwards and Steve Pirtle walked current and prospective customers through the beautiful lineup, which is now separated into four clearly-defined categories: Prime, Bronze, Optimize and Enhance. SalonCentric executives shared their excitement about expanding their current relationship with Norvell to include these new items. TOWELDRY CEO Terry Wells was on hand to debut his merchandising systems as well as two new products for spring. Never one to disappoint, the company had an impressive array of programs designed to ensure success for all levels of distribution and retail. Backed by a wildly successful launch on Birchbox Man in September 2012, the men's grooming line has quickly eclipsed numerous men's lines in the industry to become the "gentleman's choice" for many. Guests took home all three versions of the brand's popular travel sets. Young Nails brought its typical energy to the event with CEO Habib Salo and president Greg Salo. Retailers were introduced to Lomasi's long-awaited glitter collection of colors for summer. It's marketed as the first gel polish in the consumer market to incorporate glitter—and market leaders, such as Luke Phang of Salon Guys, wanted to get this new collection on their websites and into their stores. Young Nails also treated guests to its signature Lomasi lotions and cremes. As in years past, buyers and guests left the conference with a renewed focus for growing their businesses organically. And, of course, there were the signature goodie bags, which boasted one new addition: T-shirts emblazoned with the J. White logo and on the back, "Do Not Follow Me—You'll Never Make It." J. White hasn't announced specific plans yet for its 2014 Distributor Conference this January in Las Vegas. Look for J. White and its ever-growing number of brands at Cosmoprof North America 2013 on July 14-16 at the Mandalay Bay Convention Center in Las Vegas. In the meantime, feel free to contact the company: orders@jwhite-assoc.com, 704.335.1502, jwhite-assoc.com. ■ Marc Birenbaum is executive editor of Beauty Store Business. Images courtesy of J. White & Associates Belava gave guests the "best seat in the house" with its beautiful plumbingfree, massaging pedicure chairs. Husbandand-wife co-founders Natalie and Vladimir Zolotnik introduced an addition to their lineup of chairs with wider seats and more bells and whistles. Goldwell New York's Steven Neumaier seemed relaxed as he discussed expanding his Belava business. Belava gave guests a bottle of French red wine! finest among other brands—Bob Todd of Salon Innovations found exactly what he was looking for. Also, company officials hinted at the debut of "something very exciting, a whole new venture" to debut at Cosmoprof North America in July.