Beauty Store Business

JUN 2013

For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!

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INDOOR OUTDOOR Ruby Wing Color-Changing Nail Polish Seasons change and, apparently, so can your nail color—right before your eyes! SolarClub from Forsythe Cosmetics launched its first collection of color-changing nail polish, Ruby Wing, in 2012. Created for the free-spirited nail-polish wearer, the polish changes color in the sunlight, daylight or UV rays, and changes back when returned indoors or to the shade. It was formulated in partnership with SolarActive, a color-changing technology leader. The polishes are produced in New York City and are environmentallysafe, as well as free of toluene, formaldehyde, camphor and DBP, and are vegan, never tested on animals. The spring and summer collections are Spring Garden, which is scented with light garden fragrances, and Festival Paint, respectively. SRP: $10 rubywing.com, 516.239.4200 Clinical Care Skin Solutions fun, fabulous, flawless skincare! Formulated with the finest pharmaceutical ingredients. Bursting with botanicals that deliver proven results. For youthful, glowing skin at every age call 918-481-0004 or 1-888-881-0004 www.clinicalcareskinsolutions.com Dr. Edna's BareEASE You may recognize BareEASE from one of the many publications and TV networks in which it has appeared. You may also recognize its founder, Dr. Edna Ma, as a Season 23 contestant of "Survivor: South Pacific." A board-certified anesthesiologist, Ma created BareEASE in 2010, inspired by her own painful experiences with bikini waxing. Seeking a pain reliever for the hair-removal process, Ma formulated and patented her own safe, non-oily, natural, aloe-based cream. It contains 4% lidocaine—the highest amount approved by the FDA. The Prep Kit includes the cream and a latex panty. The cream is applied to the skin, then covered with the panty. It is safely worn under clothes during the 45-minute absorption process. The application is similar to the numbing children receive in preparation for IVs in the hospital. It is a safe numbing agent for waxing, laser hair removal, electrolysis, tattooing, tweezing and threading. Panty sizes are S/M and M/L. SRPs: Prep Kit $18, cream $9.50 bareease.com, 310.993.BARE ■ Manyesha Batist is senior editor of Beauty Store Business. 18 June 2013 | beautystorebusiness.com

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