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Beauty At Here are six products that caught our eyes at this year's Western Buying Conference. by Manyesha Batist FOR THE BEAUTY INDUSTRY, EVERY YEAR BEGINS WITH A HOST OF TRADE SHOWS. And this year was no different with Western Buying Conference being one of the first shows to present itself with beauty merchandise in tow. The West Coast manufacturers' rep show for beauty retailers, professional-beauty distributors and suppliers took place in Las Vegas with excellent attendance: 394 distributorships registered with overall distributor attendance at 768. The show was sold out with 204 booths. Offering a myriad of new and known products to attendees, it also provided a good dose of optimism to kick off the new year. Next year's WBC is Jan. 16-17 back at Bally's Hotel & Convention Center. Grayce Root Revive Lynnette Lange began graying in her 20s and to no avail tried pretty much every option she could find to conceal her gray regrowth. Finally, she began looking for a solution beyond the complicated and messy options she had crossed on the market. In 2009, she launched Grayce Root Revive, a pressed powder that can be applied to cover gray roots without smudging color on skin or clothing. Ideal for covering up gray hairs between color treatments, it stays on the hair even when it's wet; it won't even smudge a pillowcase. It's applied using the Root Revive application brush and is available in 10 colors, including duos that allow for custom blends or covering multiple tones. It contains no chemicals or wax, and doesn't interfere with other haircare products or damage the hair. Each box contains an inspirational message, and it's made in the United States. Suggested retail price: $25.50 color pots; $15.98 brush graycerootrevive.com, 888.222.9156 14 June 2013 | beautystorebusiness.com