Beauty Store Business

JUN 2013

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Great Distributor Prices On INSPIRE Books! FREE Display Rack with purchase of 24 books. NEW INSPIRE Volume 88 COLOR issue Fresh ideas for every client! This new volume featuring color offers a huge collection of classic and contemporary cuts and colors—including highlights, blondes, redheads and brunettes— plus designer color techniques. News TOTAL BEAUTY SHOPS FOR ECOMMERCE DEBUTS Online beauty and wellness publisher Total Beauty Media Group—which operates TotalBeauty.com featuring editorial coverage and reviews—has launched its ecommerce venture Total Beauty Shops. "Total Beauty Shops is our aggressive content marketing play that leverages award-winning editorial, engages our insatiable beauty consumer and delivers on her desire to discover the best products," says Ethelbert Williams, head of marketing at Total Beauty Media Group. "We are bringing her new ways to unlock what works for her and have a slate of fantastic partnerships aligned as we scale an immersive ecommerce experience." Through TotalBeautyShops.com, consumers can make purchases while exploring beauty content and reviews. Its three core categories are: Total Beauty Buying Guides—digital content available for download and access while on the go that aid in category research. Total Beauty Collection—a deluxe sampling program that allows consumers to try brands before they commit to full-size products; introduced a year ago. Total Beauty Deals—a partner program that allows consumers to score exclusive offers from leading brands. Total Beauty Shops currently features more than 18 brand partners, several of which are TotalBeauty.com Beauty Award Winners. Participants include Neutrogena, NYX Cosmetics and The Honest Co., as well as health-and-wellness offerings from Nature Made and EBOOST. SALON COST COST 34 $ 95 each Call For Distributor Prices Each issue comes with a FREE "Step-by-Step" Technical Guide ($7.95 value) Take advantage of INSPIRE's total package offer! Includes volumes 88 and 80 color issues SALON COST 5995 $ ($85.80 value) call 800.634.8500 now for more details. America's leading professional hairstyling books! MINTEL: MORE NEW DRY SHAMPOOS According to new research from Mintel Beauty & Personal Care, dry-shampoo introductions accounted for 3% of global shampoo launch activity in 2012—up from 1% in 2008. And 2013 is on track to surpass the 2012 level. About 16% of U.S. adults report some usage of a dry shampoo in the past year. "The benefits of daily shampooing continue to be questioned, as many have argued that too-frequent washing can actually strip the hair of its natural oils—creating an opportunity for these waterless shampoos to shine," says Amy Ziegler, Mintel beauty & personal-care analyst. "In addition, dry shampoo has made a serious case for convenient cleansing, as it provides the functional cleansing benefits without the wash-rinse-repeat routine and directly ties into consumers' ease-of-use expectations." Ziegler adds, "Consumers shop the haircare aisle with their individual needs in mind, preferring to buy products that directly speak to their hair type, condition and style. Dry shampoo is no different, and is selected based on the same criteria. For women, product benefits trump low price to take the top spot on the desired attribute list." 68 June 2013 | beautystorebusiness.com TAT'Z NAIL'Z MACHINE AVAILABLE TO STORES Have you ever thought about buying or leasing one of those new nail art-imaging machines for your brick and mortar's customers? If your beauty store is in the United States, you can do so now via Farmington, Utah-based Style Tech. Style Tech recently entered into an exclusive distributor deal with U.S.-based technology firm Fashion Tec USA—maker of the Tat'z Nail'z imaging system. The deal enables Style Tech to make Tat'z Nail'z available to beauty stores, beauty salons and nail salons across Utah as well as to expand the machine's national presence. Tat'z Nail'z is marketed as allowing salon professionals to print designs, logos and images on natural and acrylic nails. Using the touch screen, users are able to select from hundreds of designs or import their own designs via the USB interface or camera. Earlier this year, Tat'z Nail'z received the Best Of Show award at the Consumer Electronics Show in Las Vegas. Currently, Tat'z Nail'z is in use throughout nail salons in Europe, where Style Tech says it's in high demand. Style Tech is also having success in the United States. "We have demonstrated the Tat'z Nail'z technology at cosmetology schools and salons throughout Utah, and the reviews are positive," says Rob Brenchley, Style Tech CEO. A beauty store that currently doesn't offer professional nailcare services could use Tat'z Nail'z on its customers, Brenchley has told BSB. Style Tech is offering Tat'z Nail'z to purchase or a low monthly lease—making it accessible to beauty store owners, salon owners, nail techs and others. For more information, questions and the cost to purchase or the price to lease, contact Brenchley, rob@styletech.biz, 801.915.6006. ■

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