Beauty Store Business

AUG 2019

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8 August 2019 | beautystorebusiness.com Industry News From le : courtesy o the Proessional Beauty Association, Olivia Garden 6TH ANNUAL PBA EXECUTIVE SUMMIT ANNOUNCED This November, the Proessional Beauty Association (PBA) will host its 6th annual Executive Summit in Scottsdale, Arizona. The event will take place November 20-21, 2019, at the Omni Scottsdale Resort & Spa at Montelucia. More than 300 o the beauty industry's thought leaders, top executives and inluencers will meet to explore the disruptive orces aecting business models and proitability. Featured speakers include top industry proessionals specializing in trend orecasting, technology and business strategy who will share important insights about today's evolving business models. The theme o this year's summit is "Leading Through Human Connections." It will explore winning case studies and challenge conventional understanding to reveal new ways to successully manage disruption, leverage new technologies and create human relationships that drive innovation. "The Executive Summit is an essential platorm or leaders to gather as a collective and compare valuable learnings that will continue to enhance and elevate the beauty industry. By providing the latest and most insightul business trends and data, and examining these eects on beauty, we continue to support the proessionals who keep the industry ahead o change," says PBA executive director Steve Sleeper. This year's speaker lineup includes Kate Ancketill, ounder and CEO o GDR Creative Intelligence; Mitch Joel, technology and innovation expert and best-selling author; Erica Keswin, best-selling author, speaker and proessional dot-connector; and Steve Sleeper, executive director o the Proessional Beauty Association. Past attendees have included executive-level proessionals representing some o the industry's most recognized brands, including Bumble and bumble, Henkel, Kao USA, Inc., L'Oréal, Revlon, SalonCentric, Sport Clips, ULTA Beauty and more. For more inormation, visit probeauty.org/execs. OLIVIA GARDEN TAPS CHERRY PETENBRINK AS NEW ARTISTIC DIRECTOR Olivia Garden has announced its new artistic director, international educator and A-list celebrity hairstylist, Cherry Petenbrink. Petenbrink comes with impressive proessional experience working on top-rated ilms, hair styling some o Hollywood's most beloved actors. She's best-known or her credited work on the popular Hunger Games ilm series and styling stars such as Jennier Lawrence, Tom Hanks, Nicole Kidman and Julia Roberts, to name a ew. In her new, expanded role at Olivia Garden as artistic director, she will guide stylistic decisions or the brand and provide educational content or Olivia Garden products. Petenbrink also has a background as an award-winning salon owner. "I am thrilled to be expanding my work with Olivia Garden," said Petenbrink. "I pride mysel on ailiating with organizations who share my commitment to excellence. This role is a natural it—Olivia Garden is just as passionate about perection in their work as I am in mine." "Olivia Garden has worked with Cherry or years, and we have always admired her passion, expertise and dedication to her crat. The artistic contributions she has provided to the company as an educator, have been tremendous," said Anne Maza, vice president o sales and marketing or Olivia Garden. "We are pleased to elevate her to a leadership role where her work will have broader impact guiding the overall strategy o Olivia Garden's creative eorts." Petenbrink teaches hands-on classes, gives lectures and perorms demonstrations, oering her hair-coloring, cutting, styling and avant-garde expertise. She continues to color and style or ilm and television, educate online and at events and see her clients behind the chair in an intimate boutique studio in Beverly Hills. Cherry Petenbrink HELEN OF TROY LAUNCHES B2B ONLINE ORDERING Helen o Troy has launched its business-to-business website, hottools.com, to acilitate eicient and convenient online ordering or all o its current and uture distributor and retail customers. "We started with a sot launch or test and trial and will be going with the ull launch at Cosmopro. We will be oering a special promotion code at Cosmopro or our customers to sign up and try the new site", said Robin D'Aloise, vice president o national sales, Beauty. The website allows customers to shop proessional lines 24 hours a day, seven days a week with eatures or order tracking and exclusive deals and promotions. Orders placed online typically have a aster turn around time, too. "Customers will no longer need to contact their Hot Tools representative to place an order or ax orders into Helen o Troy; they have the reedom to shop at their convenience." D'Aloise adds. Established customers simply log on to the hottools.com site to create a proile. All o the proessional product lines are available, including Hot Tools Proessional, Gold 'N Hot, Caruso and Hot and Comare.

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