Beauty Store Business

AUG 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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er receiving a breast cancer diagnosis that served as a wake-up call, Paris-born Odacité ounder Valerie Grandury realized she had to reprioritize her lie. She quit her job, returned to school to become a health and wellness coach and started on a path to remove toxins rom her body and environment. Challenged to ind high-perorming, luxurious, clean beauty products, she ended up making her own with unique botanicals and minerals, applying holistic principles. Thus, the idea or Odacité, a clean, green skincare line was born. Odacité is a French play on the word audacity, marrying the best o two worlds: luxurious French skin care and green Caliornia living. Odacité's products are vegan, cruelty-ree, certiied organic and made in sunny Los Angeles. Popular with consumers and proessionals alike, they make a great addition to your clean beauty o† erings. Crystal Contour Gua Sha Inspired by traditional Chinese medicine, the Crystal Contour massages, smoothens and irms the skin while reducing the appearance o ine lines, wrinkles and under-eye bags. Suggested Retail Price: $45 Bl+C Pimples A concentrated ormula designed especially or problem, acne-prone skin, this potent twice-a-day serum reshens and cleanses while reducing the appearance o blemishes. SRP: $36 Ba+S Eye Contour with Rollerball Natural oils and vitamins A, E and F make up this antiaging ormula delivered through a stainless steel roller applicator that provides an instant cooling e† ect. SRP: $48 Blue Aura Cleansing Water Rich in vitamins, antioxidants and minerals, this rereshing, toning micellar water rids the skin o pollution, impurities and makeup to reveal a clean, vibrant complexion in one sweep. SRP: $39 All-Embracing Serum A lightweight blend o watermelon seed oil, hibiscus lowers and oatmeal create a resh, glowing complexion while amethyst crystal provides a calming, positive e† ect. SRP: $98 Q 72 August 2019 | beautystorebusiness.com Product o the Month Armando Sanchez Odacité ormulates clean skin care inspired by pure elements and holistic ideals. ODACITÉ 2 4 5 3 1 GET CONNECTED! odacite.com @odacite

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