Beauty Store Business

AUG 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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4 August 2019 | On the Cover Liza Rapay, head o marketing or Cosmopro North America. Photography by Armando Sanchez. Art Direction by Michael Block. FEATURES 20 Is Global Expansion Right or Your Brand? Businesses with experience and know-how o„ er the insights and savvy you need to take your brand global. 34 To CBD or Not to CBD? CBD-inused products are taking beauty markets by storm, but questions remain regarding the beneits–and legality– o this complicated wellness ingredient. 42 Cosmopro Newcomer Meet Liza Rapay, Cosmopro North America's new head o marketing. 56 Ramping Up Regulations Learn about the latest legislative pushes or increased FDA regulation o personal care products. MERCHANDISE 16 Focus On: Foundation and Contour Kits Smooth out your makeup selection with these lawless oundation products. IN THIS ISSUE 6 Editor's Note 8 Industry News 68 New Products 69 Calendar 71 Ad Index CONTENTS August 2019 Vol. 25 No. 8 Beauty Store Business (ISSN 1098-0660) August 2019 is published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328. Basic annual subscription rates are: $24.00 in the U.S., $45.00 in Canada, and $55.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing oices. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to Beauty Store Business, P.O. Box 460159, Escondido, CA 92046-0159. @BSBmag @bsbmag @beautystorebusiness 20 26 Beauty to Go For proessionals and consumers on the go, here are a number o solutions to make transporting beauty essentials a cinch! 48 Dazzling Displays Capture your customers' attention with appealing manuacturer displays that help make the sale. DEPARTMENTS 12 The Retail Clinic 62 Executive Q&A: David Leib The CEO o Robanda International relects on the company's 20 years o success. 72 Product o the Month: Odacité Odacité ormulates clean skin care inspired by pure elements and holistic ideals. orm olistic ide 26

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