Beauty Store Business

AUG 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 44 of 75 | August 2019 43 Meet Liza Rapay, Cosmoprof North America's new head of marketing. by Francesca Moisin iza Rapay grew up a tomboy. As the youngest of 11 children born and raised in the Philippines, she liked to play outside and chase after her older brothers. "I wasn't interested in dolls when I was small, nor did I care about beauty and makeup as I got older," she shares. Last October, BolongaFiere Cosmoprof, the world's leading trade show organizer in the fields of cosmetics, fashion and art, named Rapay its new head of North America marketing, succeeding industry icon Daniela Ciocan, who held the post for 12 years. In conjunction with the Professional Beauty Association ( PBA ) , it's now Rapay's job to organize and run all functions and operations related to Cosmoprof North America ( CPNA ) . It's a monstrous responsibility as CPNA is arguably the world's largest professional beauty event, where more than 40,000 attendees from roughly 60 countries gather annually at the Mandalay Bay Convention Center in Las Vegas for three groundbreaking days of exhibitions, education, revolutionary product launches and unmatched networking opportunities. The momentous beauty extravaganza ( held this year from July 28 to 30 ) couldn't happen without Rapay‚Äďa woman who used her first facial product at age 19.

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