Beauty Store Business

AUG 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 27 of 75

26 August 2019 | belchonock/ For proessionals and consumers on the go, here are a number o solutions to make transporting beauty essentials a cinch! hile beauty proessionals always need on-the-go solutions, during travel season, beauty consumers do too. It's the perect time to stock convenient options or your jet-setting customers. Although TSA requirements and on-the-go needs haven't changed much in recent years, the range o styles and even materials used or today's travel products have. Danielle Venticinque, marketing coordinator or Qosmedix, highlights silicone as one o the most innovative eatures to encompass travel, storage and vanity products this year. She says that its durability and easy-to-clean consistency make it perect or travel and requent use. "Incorporating new materials like silicone into travel, storage and vanity products has brought renewed excitement to the category," says Venticinque. "Its lexibility allows or versatility in the types o products being stored." Venticinque recommends that retailers display their travel oerings illed with product so that customers can better visualize them. "Using social media to show a "real-lie" situation also works well," she adds. "You can repost stories and pictures on Instagram rom consumers who have already used the product and love it. People will be more likely to purchase a product i they see someone else recommending it." –Manyesha Batist Beauty to Go

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