Beauty Store Business

AUG 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

Issue link: https://beautystorebusiness.epubxp.com/i/1140262

Contents of this Issue

Navigation

Page 12 of 75

beautystorebusiness.com | August 2019 11 Courtesy o ModiFace AMAZON AND GOOGLE-OWNED YOUTUBE BOTH LAUNCH VIRTUAL MAKEUP TRY-ONS It seems virtual try-ons are popping up virtually everywhere to enhance the online customer experience–including Amazon and YouTube. Augmented reality ( AR ) and arti•icial intelligence ( AI ) technology company ModiFace, owned by L'Oréal, has partnered with Amazon to allow its customers to virtually try on cosmetics using their mobile devices, making competition with other online retailers, as well as brick-and-mortar beauty retailers, even stronger. The technology analyzes textual and visual in•ormation related to a speci•ic makeup shade and realistically reproduces it via augmented reality. Amazon customers will now be able to use the •ront-•acing camera on their mobile phones to virtually try on di••erent shades o• lipstick in a live video o• themselves or on a sel•ie. The ModiFace technology, which runs on Amazon Web Services, delivers photo-realistic results and automatic, AI-enabled shade calibration. "We are delighted to team up with Amazon to provide its customers an augmented reality makeup try-on that o••ers highly realistic results and makes online shopping even more com•ortable. Thanks to a precise color rendering, enabled by our unique AI-powered technology, shoppers can easily try on thousands o• lipsticks available on Amazon and purchase the shades that •it them best," said Parham Aarabi, CEO o• ModiFace. "We are excited to team up with ModiFace to make shopping •or cosmetics online even easier by o••ering customers the ability to virtually try on be•ore they buy," added Nicolas Le Bourgeois, head o• Amazon Beauty. "With this new AI-powered virtual experience, Amazon customers can now conveniently try on thousands o• lipstick products, save photos on their devices to share with •riends and ultimately purchase with greater con•idence–wherever they are, whenever they want, with products delivered right to their doorstep. This launch is another important milestone in our vision to be the best possible place •or customers to discover and buy beauty products online." ModiFace rolled out the technology on Amazon mid-2019 •or customers in the U.S. and Japan. In mid-June, Google-owned YouTube announced that it will begin using augmented reality to allow viewers to try on makeup as they're watching videos. The •eature, called AR Beauty Try-On, allows viewers to see how a shade o• lipstick looks on themselves while watching their •avorite in•luencer review it or explain how to apply it. Most importantly, they can then click through to purchase the product. Although it's in the alpha testing stages o• development, the •eature is currently available through FameBit, Google's in-house branded content plat•orm. MAC Cosmetics, owned by Estée Lauder, is the •irst company to partner with FameBit to launch a campaign. ■ highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 250's H I G H L I G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips W H I T E OPAQUES highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 250's H I G H LI G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 250 Strips W H I T E OPAQUES highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 250's H I G H LI G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 250 Strips W H I T E OPAQUES highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 250's H I G H L I G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 250 Strips W H I T E OPAQUES highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 250's H I G H L I G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 250 Strips W H I T E OPAQUES highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 H I G H L I G H T ST R I P S 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 250's ® W H I T E OPAQUES highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" H I G H L I G H T ST R I P S as easy as 1-2-3 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 250's ® W H I T E OPAQUES highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 250's H I G H L I G H T ST R I P S ® W H I T E OPAQUES WHITE OPAQUES highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 500's H I G H L I G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips CLEAR VIEWS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 500's H I G H LI G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 500 Strips CLEAR VIEWS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 500's H I G H LI G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 500 Strips CLEAR VIEWS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 500's H I G H L I G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 500 Strips CLEAR VIEWS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 H I G H L I G H T ST R I P S 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 500 Strips Colora ® 500's ® CLEAR VIEWS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 H I G H L I G H T ST R I P S 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 500's ® CLEAR VIEWS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" H I G H L I G H T ST R I P S as easy as 1-2-3 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 500's ® CLEAR VIEWS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 500's H I G HL I G HT S T R I P S ® CLEAR VIEWS CLEAR VIEWS THERMAL TRANSLUCENTS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 120's H I G H L I G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips T H E R M A L TRANSLUCENTS H I G H LI G H T ST R I P S ® highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 120's 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips T H E R M A L TRANSLUCENTS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 120's H I G H LI G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips T H E R M A L TRANSLUCENTS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 Colora ® 120's H I G H L I G H T ST R I P S ® 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips T H E R M A L TRANSLUCENTS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 H I G H L I G H T ST R I P S 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 120's ® T H E R M A L TRANSLUCENTS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 H I G H L I G H T ST R I P S 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 120's ® T H E R M A L TRANSLUCENTS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" H I G H L I G H T ST R I P S as easy as 1-2-3 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 120's ® T H E R M A L TRANSLUCENTS highlights low - lights straightening balayage - tinting frosting - hair painting & multi-level hair coloring 8 time and hassle saving pre-cut sizes: short: 2" x 5" 3" x 5" medium: 2½" x 7" 4" x 7" long: 4" x 10" 5" x 10" extra long: 5" x 12" 4" x 16" as easy as 1-2-3 1. Place strip shiny side up on the high- light board, as close as possible to scalp. 2. With your brush, apply mixture to hair using our board as support. 3. Fold strip in half and squeeze top gently. The strip will adhere to itself. 120 Strips Colora ® 120's H I G H L I G H T ST R I P S ® T H E R M A L TRANSLUCENTS BALAYAGE DEMYSTIFIED with Colora quality and value since 1934... Simply place appropriate pre-cut size of Colora Strip on open hand or on Colora board; apply mixture to hair strand using the board or hand as support; and fold over Colora Strip over color saturated hair strand (or leave unfolded and place second Colora Strip on top). use the time and hassle saving convenience of 8 pre-cut sizes with no foil or film roll tangles (and no kitchen connotations) just easy to grab single sheets. available at your local distributor www.BalayageStrips.com (800)989-0969

Articles in this issue

Links on this page

Archives of this issue

view archives of Beauty Store Business - AUG 2019