Beauty Store Business

JUN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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42 June 2019 | Ingredient of the Month Honey Believe the beauty buzz about this soothing skin-saver. by Ann H. Carlson H oney is much more than a beloved, syrupy sweetener. Throughout history, this gift from honeybees has also been prized for its healing properties. The ancient Egyptians used it both to treat wounds and as a topical ointment. In ancient Greece, Hippocrates, the father of medicine, prescribed honey for everything from sore throats and eye disease to baldness and scar prevention. Naturally rich in vitamins, minerals and antioxidants, today honey is celebrated as both a superfood and a natural beauty secret. A moisturizing humectant with anti-inflammatory properties, this versatile ingredient also helps control breakouts, reduce the appearance of fine lines and wrinkles, condition the hair and scalp, smooth the lips and soothe even the most sensitive skin. "There are a number of reasons to use honey in skin care," says Anthony Maxfield, owner of Honey Girl Organics in Haleiwa, Hawaii, and president of the Hawai'i Beekeepers' Association. "It has very strong antibiotic properties, stimulates collagen production and releases hydrogen peroxide, making it ideal to soothe and repair damaged skin while enhancing healthy skin." Today's honey-based beauty products reflect a wide range of applications, with broad appeal to customers of all skin types. This natural moisturizer and antibacterial ingredient is featured in products such as face masks, hair treatments, skin creams, lip balms, facial cleansers and body wash. Honey is also taken as an ingestible supplement to provide both digestive and antiaging beauty benefits, An Earth-Friendly Ingredient Today's cosmetics consumers value natural ingredients that are both effective and sustainable–and honey checks both boxes. Bees create honey naturally to feed their colonies. The process starts with the collecting of flower nectar. Back at the hive, the bees break down the nectar into simple sugars. The mixture is then stored in the honeycomb and bees use their wings as fans to evaporate the excess liquid. The result is more than enough nutritious honey to feed one colony. According to the National Honey Board, each hive produces up to 65 pounds of excess honey, which can then be harvested sustainably by beekeepers. The color and flavor of honey depends on the source of the flower nectar. For example, the popular varietal Manuka honey–known for its antibacterial properties and strong flavor–comes from bees who collect More Buzzworthy Benefits Honey is not the only beauty secret hidden in the beehive. Here are three more essential bee byproducts that also boost skin health. Royal jelly: Worker bees produce this nutrient-rich substance to feed the queen bee and provide her with longevity and strength, notes Anthony Maxfield, owner of Honey Girl Organics in Haleiwa, Hawaii, and president of Hawai'i Beekeepers' Association. The antibacterial substance also helps protect skin from dehydration, promotes healing, regenerates skin cells and fights the signs of aging. Beeswax: Secreted by bees to make the honeycomb, beeswax contains wax esters that are almost identical to those produced by human skin glands, according to Maxf ield. "This makes beeswax the ideal ingredient to supplement the body's wax production, especially as it declines in our later years," he notes. The noncomedogenic ingredient helps soften and hydrate skin, while enhancing elasticity and functioning as a barrier from the elements. Propolis: Bees protect their colonies from disease with propolis, a resin- like paste with antiseptic properties. "This highly antibiotic substance is made from mixing beeswax with pitch from evergreen trees," Maxfield says. In cosmetics, the antioxidant-rich ingredient fights inflammation to balance, heal and soothe the skin. s in w ai ' i t d soot h e From Top: Tony Hutchings; BSIP/UIG; Alexan2008; threeart /

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