Beauty Store Business

JUN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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38 June 2019 | Executive Q&A J ust over a decade ago, best pals and beauty industry executives Sara Jane Pirok and Susan Carter Kier had the idea to create a simple, nontoxic skincare line–if they could ever find an exceptional, game- changing ingredient that delivered results. After discovering the myriad beauty benefits Moroccan prickly pear oil offers, Pirok and Kier launched their hero product, The Everything Oil in January 2018. Designed to simplify one's skincare routine to one item, the oil does everything– cleanses, moisturizes, nourishes, protects and heals the skin. It has quickly become a favorite among celebrities, beauty influencers and just about anyone wanting a simple, totally organic skincare regimen that works. Here, cofounder Pirok (the "Jane" in Carter + Jane), shares the fast-growing brand's story and future plans. Beauty Store Business: How did you get your start in the beauty industry? Sara Jane Pirok: Throughout high school and college I worked in salons as a receptionist; this started my lifetime love affair with the beauty industry. I always knew I wanted a career in the industry, but after college, I accepted a position in corporate education (long story for another time). After several years, I found a way to take that knowledge and apply it to beauty, when I was hired to work for Pivot Point International, eventually becoming a vice president of the company. I later went on to become the chief marketing officer for Fromm International. ... To this day, I am a big fan of both Pivot Point and Fromm, and credit the experience and mentoring I received at both companies for giving me the knowledge and confidence needed to successfully launch my own company. How did Carter + Jane come about? Susan and I were having lunch together on a day off over a decade ago. ...We were both frustrated with our skincare routines and not being able to find a non-toxic (or really any skincare routine) that worked well for us. We vowed that we would start looking for an ingredient that could be a game-changer, and if we ever found it that we would quit our day jobs and launch a brand. We vowed it would have to be a company that would do no harm to people, the planet or pets. A decade later we launched Carter +Jane! Carter is Susan's middle name and Jane is my middle name. What inspired you to create The Everything Oil? Both Susan and I were certified beauty junkies. ... I literally had a beauty "closet" full of hundreds of products with 10 steps a day, yet nothing worked. I also had terrible hypopigmentation from a bad chemical peel years ago and nothing helped to make it less noticeable. I went to every doctor and tried every market out there with no results. Susan's husband is from Morocco and every time she was there, she would send back a few products/ingredients for me to try. She discovered prickly pear seed oil about 4 years ago and sent it to me. In a matter of days, my skin improved to the point that my husband asked if I had gotten botox or had some sort of surgery/procedure. Within two weeks, my hypopigmentation was barely noticeable. The results I personally had were so extraordinary (and Susan had the same experience) that we knew we had to share this with the world! What's unique about your oil's ingredients, prickly pear oil and A3 concentrate? Our ingredients are 100 percent USDA certified organic, sustainably sourced, high-purity and cold pressed. Our star ingredient is organic Sara Jane Pirok In search of a simple, nontoxic skincare routine, two friends discover a remarkable Moroccan ingredient to create Carter & Jane. Marta Traskevych/courtesy of Carter + Jane Carter + Jane cofounders Susan Carter Kier ( le ) and Sara Jane Pirok.

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