Beauty Store Business

JUN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 28 of 51 | June 2019 27 How Crazy Color, the U.K.'s premiere semi-permanent hue line, is preparing to take U.S. markets by storm. By Francesca Moisin B efore Rihanna set social media on fire by dyeing her hair crimson and Katy Perry wooed with her range of blue hues, there was another period in history defined by its unabashed smashing of style rules. Punk rock developed as a movement in the 1970s, sweeping through Great Britain and the United States with controversial sounds and a matching, anti-establishment aesthetic. From crass lyrics to torn clothes, the point was subversion: Nothing was supposed to look too pretty. Hair was no exception to this rule. Lines were jagged and forms were geometrical. Tresses got spiked into mohawks, sheared to shaggy bobs and stained every color of the rainbow. At the center of this storm was the first-ever vivid hair color brand: Crazy Color. The counter-culture company perfectly embodied the subversive zeitgeist of the time. Fast forward to today, the now iconic brand is owned by Professional Beauty Systems ( PBS ) , a Scotland-based company that distributes hair and beauty products to more than 80 countries. Crazy Color is the U.K.'s No. 1 professional, vibrant tress hue group, with an international presence across six continents and more than 50 countries. Although it began humbly, the brand found itself swept into a movement that would leave a lasting impact on the way we view both style and hair.

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