Beauty Store Business

JUN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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22 June 2019 | kasto80/ Customers are looking for customized makeup that fits their unique skin tone and skin health. By Manyesha Batist H elping customers find the perfect color match and products that help their skin age well should be key for beauty retailers this year, says Lori Leib, creative director for Bodyography Professional Cosmetics. Leib says that savvy makeup brands are incorporating skin-minded products into their collections with color cosmetics that also deliver skincare benefits. The focus, she explains, is now on healthy aging–not antiaging. Whether using technology or other approaches, "retailers should guide consumers to not only the right shade and coverage of complexion products, but also identify their skin needs while choosing a foundation or concealer." Leib believes that healthy-aging ingredients will begin to spill into the lipstick category as well. "Lipstick is back, in a big way, due to new silicone molding techniques and debossed lipstick bullets along with incredibly textured lipstick finishes. Expect to see a lot of lipstick launches in both traditional and slimline component designs." Here we take a look at the latest makeup products and accessories of the season. MAKEUP MATCH

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