Beauty Store Business

MAY 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 40 of 51 | May 2019 39 clients' needs once we moved from the medical world into cosmetics in 2015. We wanted to make sure we weren't sending our clients to outdated products in order to help with Lids By Design application or makeup application, but rather that we were providing them with the best options for those specific needs. Our precision tweezers are a German stainless steel with a needle nose that provides accurate and delicate handling of Lids By Design strips. Our Colorset All-in-One Pencil acts as a highlighting pencil, contouring pencil and primer pencil that can also be used as the perfect oil-free eyeshadow primer for makeup application over Lids By Design. We hear from clients all the time that outside of their benefit for Lids By Design, the tweezers and Colorset are their favorite makeup tools. How do your products help consumers feel more confident? As a company, Contours Rx believes in uplifting our clients' confidence by accentuating their natural beauty. I think our clients feel more confident because they feel like they are seeing themselves in an uplifted light. They see the beauty that has been there all along. What are your long-term goals for Contours Rx? Contours Rx's long-term goal is to become globally accessible to anyone that wants or needs our products. Are you currently developing any new products (if not, can you share any news/ exciting changes in the works for 2019 )? We are very excited for 2019 because we have so many plans to take our products to every corner of the world. We are developing new products to enhance the Lids By Design experience that will be launching soon and as always, are working to improve our social media presence so that anyone can connect with us and learn more about who we are. What advice can you offer entrepreneurs in the beauty industry? No matter what you do, do it with your client in your heart. It's easy to get caught up in the race to the top, but we often lose sight of the people who made us successful. We work very hard to stay connected to our clients, listen to their needs and deliver products that we are proud to offer them. If your clients aren't excited and benefiting from your innovations, then it might be time to reassess your priorities. ■ GET CONNECTED! @Contours_Rx @contours.rx @ContoursRx Before A er

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