Beauty Store Business

MAY 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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beautystorebusiness.com | May 2019 1 On the Cover Victoria Rainey Fishman ( L ) , CEO of Denman Inc., and John Rainey ( R ) , chairman of the Denroy Group. Photography by Press Eye. FEATURES 20 Femcare's Beauty Makeover Once confined to an isolated aisle toward the back of the drug store, feminine care has become a lucrative new segment of the beauty industry. 22 The Denman Difference Celebrating more than 80 years of innovation, Denman remains a trusted, iconic brand among stylists and consumers alike–while remaining true to its founding principles as a family business. 32 Top 4 Technolgy Innovations in Beauty Meet the founders of four beauty tech companies that use augmented reality ( AR ) and artificial intelligence ( AI ) to enhance the way beauty consumers shop. MERCHANDISE 10 Focus On: Kids and Tweens Expand your off erings with any of these quality products designed to meet the unique needs of your younger customers. 14 The Year of Unexpected Color Ombres, metallics and pastels lead this year's hair color trends. IN THIS ISSUE 2 Editor's Note 4 Industry News 44 New Products 41 Calendar 47 Ad Index CONTENTS May 2019 Vol. 25 No. 5 Beauty Store Business (ISSN 1098-0660) May 2019 is published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328. Basic annual subscription rates are: $24.00 in the U.S., $45.00 in Canada, and $55.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing offices. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to Beauty Store Business, P.O. Box 460159, Escondido, CA 92046-0159. @BSBmag @bsbmag @beautystorebusiness 14 26 Curl Power Curly-haired customers know what they want and are willing to spend more to get it. 40 Editors' Picks: Lipsticks Give your customers a wide variety of color and personality to express themselves with this array of distinctive lipsticks. DEPARTMENTS 12 The Retail Clinic 38 Executive Q&A: Britain Todd Contours RX creates safe alternatives to eyelid surgery. 42 Skincare Spotlight: What Is Clean Beauty? With no clear, standardized meaning for clean beauty, retailers and spas are le to define it for themselves– and their customers. 46 Ingredient of the Month: Tea Tree Oil Here's what you need to know about this wildly popular beauty ingredient. 48 Product of the Month: Code of Harmony Formulated with cannabinoids ( CBD ) and fine botanicals, this clean beauty line brings calm and harmony to the skin. 26

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