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News Educational DVDs increase your bottom line! INSPIRE Women's Styles TKG CLOSES 2012 WITH RECORD CANADIAN SALES Makeover Haircolor INSPIRE Women's Styles Makeover Cuts INSPIRE Women's Styles TKG's Canadian team is (sitting, from left) Suzanne LaPierre; Janet Petrella-Ashby; (standing, from left) Guy Massy; Lance Posen; and Domenic Sgromo. The Kirschner Group has announced record sales in Canada for 2012. The manufacturers' rep firm—which represents professional-beauty brands globally—also reports that it grew Helen of Troy sales in Canada 24% for the year. Domenic Sgromo is the managing director of Canada and the key account manager for Beauty Systems Group Canada. TKG officials add that they expect 2013 to be "a monumental year" in Canada as the firm launches strategic partnerships there with ORLY International, Colomer Ethnic Hair Care, Aloxxi International and ColorProof Evolved Color Care. Cuts & Color Now Available EN ESPANÕL! INSPIRE Men's Styles Men's Cuts INSPIRE Women's Styles Updo's for special occasions $ 95 Each DVD Only 34 BUY MORE & SAVE! Buy 2 for $5995 . . Save $1000 Buy 3 for $7495 . . . Save $3000 Buy 4 for $8995 . . . Save $5000 Buy 5 for $10495. . Save $7000 ThatÕs like buying 3 and getting 2 FREE! PALLADIO NAMES BOOKMAN DIRECTOR OF GLOBAL MARKETING Palladio Beauty Group has appointed Lisa Bookman as director of global marketing—a newly created position. Bookman is responsible for branding, advertising, marketing communications, public relations and product marketing. The appointment launches Palladio Beauty Group's initiative to significantly increase its marketing of Palladio herbal and vitamin-enriched color Lisa Bookman cosmetics and skin care. "We are very excited Lisa will be working with Palladio," says CEO Phil Solomon. "Lisa's overall experience in sales and marketing, as well as her knowledge of the industry, translates into great incremental value, both for us and our valued partners." Bookman joins the team with more than 20 years of experience in the beauty industry, working for brands such as Aveda, Doctor's Dermatologic Formula, Nu Skin Enterprises and gloProfessional. The company's increased marketing activity will also include both social-media and merchandising initiatives to help fuel brand awareness aimed at increasing sales at Palladio's retail partners. TRIA BEAUTY SIGNS UP JENNY MCCARTHY Available NOW! Call your distributor today INSPIRE A Creative Age Production Call 800.634.8500 or visit inspirebooks.com or email inspire@creativeage.com Tria Beauty has partnered with comedic actress Jenny McCarthy to represent its Tria Hair Removal Laser, which is marketed as the first and only FDA-cleared laser available for at-home hair removal. McCarthy will participate in various public-relations and marketing campaigns for the brand. Tria Beauty creates light-based skin care and at-home laser hair-removal products for professional results at home. 64 March 2013 | beautystorebusiness.com BETTY DAIN PROMOTES MIGUEL TO VP OF MARKETING At Betty Dain Creations, marketing director Marci Miguel has been promoted to vice president of marketing. Miguel joined the company in 2007 and has been instrumental in the company's growth. Marci Miguel FERRAGAMO PARFUMS TO BE AVAILABLE VIA BPI USA Beaute Prestige International USA—the U.S. division of the Paris-based luxury fragrance company and a division of Shiseido Americas Corp.—is set to market, distribute and sell Ferragamo Parfums in the United States through an exclusive, multiyear agreement effective April 1. Currently, Ferragamo Parfums develops and distributes 20 individual scents for women and men that are carried in several U.S. department and specialty stores. ■