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IF THEY COULD SEE ME NOW! A spot in ULTA is seen by many as the zenith of a brand's exposure. Check out this collection of brands that made the cut! by Jody Ellis-Knapp WHETHER YOU'RE A SALON PROFESSIONAL or a consumer, visiting an ULTA salon store is always an experience. Featuring an amazing array of all things beauty, they are a treat to the senses and highlight the newest and best products on the market. ULTA is the largest beauty retailer in the United States with more than 500 stores located in cities all across the country. Founded in 1990, the company's growth has been unprecedented, proving the necessity of a one-stop location for the beauty needs of professionals and their clients. Being part of ULTA as a vendor can mean an increase in business, more exposure and a stronger customer base, which is why so many companies seek to work with ULTA and have their products carried at their stores. Beauty Store Business has compiled some of ULTA's top sellers, highlighting the diversity of the products available and showcasing the positive results of partnering with a company that has successfully created beauty destinations. Bellaboo Skincare bellaboobabe.com, 714.809.7241 Suggested retail prices: $9.99 to 34.95 Created with young women in mind, Bellaboo Skincare offers gentle skin care for girls just starting a regimen, as well as teens and young women who want effective care without chemicals. Bellaboo was started by Snezna Kerekovic, a former journalist and beauty editor who sought to find natural skincare solutions for her own daughter, Bella. Frustrated by the lack of natural skin care that caters to young skin, Kerekovic decided to fill that niche with the Bellaboo line. Bellaboo's Clean Skin Facial Wash contains lemon myrtle to remove impurities, while its Buff Skin Facial Exfoliator contains ground bamboo extract and rice bran powder to remove dead skin cells and absorb excess oil. The final touch is Gorgeous Skin Moisture Dew, a light moisturizer with botanicals and antioxidants. The line also includes three different face masks for 34 March 2013 | beautystorebusiness.com this expansion into the retail market, we are taking our brand one step further and bringing an entire collection of solution-oriented products directly into the hands of consumers." acne, removing impurities and exfoliating, as well as an E Z Blitz Zit Serum to take care of those annoying blemishes. Introduced at ULTA in April 2012, Kerekovic says, "For me personally, my very first visit to an ULTA store felt like home. It is a beautiful destination where our demographic shops. ULTA has been an amazing retail partner, and I'm both thrilled and honored to have my brand in [its] stores." Bosley Professional Strength bosleypro.com, 800.BOSLEY.1 SRPs: $14.95 to 39.99 Dedicated to restoring thinning hair for both men and women, Bosley Professional Strength has been offering high-quality salon products since 2009. The company is a result of the collaboration between doctors at Bosley—a leader in hair preservation—and salon professionals who were looking for a solution for their clients suffering from thinning hair. Its formulas contain more D.H.T. inhibitors, which defend against D.H.T.—the most common issue with hair loss—than most other brands on the market. Being part of ULTA is one of Bosley's newest endeavors, where it debuted in August 2012. Eric McLemore, president of Bosley Professional, says, "Hereditary hair loss affects millions of Americans, yet many let their thinning hair go untreated. With Bosley's line includes Healthy Hair Scalp Protect SPF 20 Sunscreen, with its exclusive Life Xtend complex that provides a blend of ocean marine, plant and biogenic ingredients for hair preservation, Hair Thickening Fibers with Keratin Protein, Healthy Hair Rebalancing and Finishing Treatment to help rebalance oily hair and skin irritation, as well as Hair Regrowth Treatments for both men and women. Bosley also offers styling products in its Volumizing & Thickening line and has shampoos and conditioners as well, including Nourishing Shampoo and Volumizing conditioner. Circle of Friends cofbath.com, 800.267.4781 SRPs: $10 to $15 Founded in 1995, Circle of Friends is a complete salon line designed specifically for children. Its products are gentle for everyday use with vitamins and proteins, as well as natural extracts such as aloe leaf, banana and papaya. All of Circle of Friends products are free of sodium lauryl/laureth sulfates and are tearless. The line includes classic and moisturizing shampoos, rinse-out and leave-in