Beauty Store Business

MAR 2013

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Ultra-Thin Plate Iron Curved Edge Titanium Plate Iron Featuring rounded, curvededge titanium plates, the Andis Titanium Curved Edge Flat Irons— in 1-inch and 1 1/2-inch sizes— straighten hair, create curls, waves, flips and volume without lines or dents in the finished look. Features include 20 variable heat settings up to 450° F for all hair textures, a 30-second heatup, a swivel cord for tangle-free styling, auto shut off, a closing lock for easy storage and dual voltage for worldwide use. Suggested retail prices: $56 to $63 andis.com, 800.558.9441 Fast Heatup Iron With an ultra-thin titanium/ionic plate design, J&D Beauty Products' TS-2 Sliver gets close to the root and enables easy mobility. The tool provides a turbo boost of heat, heating up to 450° F by propelling the heat quickly and efficiently through the hair. Thermal infusion occurs, allowing hair to style and set rapidly. It features an ergonomic design, a nine-foot swivel cord, a digital temperature LED and a three-year guarantee. SRP: $99.99 jdbeauty.com 800.5.BEAUTY The Centrix Titanium Styling Iron from The Cricket Co. is a fast-heating professional styling iron for even, damage-free styling. Heating up to 400° F in seconds, the variable temperature control makes it suitable for all hair types. Titanium tourmaline technology results in faster styling and provides shiny, healthy hair. Rounded plate edges are ideal for straightening or curling while floating 1-inch plates reduce snagging. A nine-foot swivel cord further facilitates ease of use. SRP: $169.95 cricketco.com 800.654.7032 Check out Extra Long Titanium Plate Iron Keratin Complex Stealth Stretch is a high-speed digital titanium plate flat iron. Advanced internal ceramic heaters deliver even, high heat to style the hair quickly without damaging the outer cuticle. Perfect for styling long, thick hair, extra-long titanium plates feature 20% more plate surface than the original model. Ionic technology reduces frizz and static flyaways, smoothing the cuticle and enhancing shine. keratincomplex.com, 888.409.4445 the late s t i n st yling a p p li a n c e s by Leah Genuario Deep Waver Spring Curling Iron Belson's 1 1/2-inch Professional Titanium Spring Curling Iron offers worldwide dual voltage, easy access controls, a power indicator light, a built-in safety stand and a 60-second heatup. Its generous barrel glides through the hair with temperatures ranging up to 460° F. A rheostat temperature control offers 30 heat settings. The tool, which also includes an eight-foot swivel cord, is backed by a one-year limited warranty. SRP: $39.99 belsonproducts.com, 800.557.9463 Hot Tools Ceramic Tourmaline Deep Waver features gentle, far-infrared heat and negative ions to increase hydration and shine while reducing frizz. Patented Pulse Technology keeps it hot, up to 430° F for consistent, nonstop styling. Other features include extra-deep plates, cool tips, a locking switch and a flexible, eight-foot cord. SRP: $60 hottools.com 800.487.8769 6 March 2013 | beautystorebusiness.com High Heat Iron 4-in-1 Brush Iron The Tron Brush Iron from CM Hair is a 4-in-1 styling tool for all hair types. A curling, straightening, volumizing and brush tool, the titanium combs cover half the bristles to give the iron notable styling power with easy and natural styling in a short time frame. Negative ions ensure smooth and shiny hair. SRP: $160 tronhair.com, 949.837.0920 Offered in a fashionable red color with thoughtful packaging, The Ultra Elite by Scalpmaster 1-inch Tourmaline Ceramic Flat Iron features a tourmaline infused ceramic barrel and plates that emit negative ions to seal the hair cuticle, eliminate frizz and create shiny, silky hair. Ceramic heats evenly and improves moisture retention. Heating up to 480° F, it features an on/off switch, a rheostat control with five heat settings, an LED power indicator light and a nine-foot cord. SRP: $41.99 burmax.com 800.645.5118

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