Beauty Store Business

FEB 2019

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6 February 2019 | beautystorebusiness.com Industry News NATURAL AND ORGANIC PERSONAL CARE HOLD 6% OF NORTH AMERICAN MARKET Revenue for the North American natural and organic personal care market reached more than $5.6 billion in 2018Ðand claimed roughly 6 percent of personal care product sales, according to a new report from market research and consulting firm Ecovia Intelligence. The report showed haircare products to have the highest share of this market segment at 9.5 percent, with significant revenue coming from natural skincare product sales due to the popularity of products like moisturizers, lotions, soaps and masks. Most leading natural brands, the report noted, are owned by large multinational or investment firms. While new brands continue to enter the market, some are targeting specific consumer groups and/or channels. Other significant findings included shifts in distribution. First sold exclusively in natural food shops, natural and organic personal care products have now found their way into specialty personal care stores, department stores, drugstores and supermarkets, causing the natural retail store market share to decline. Some, like Sephora, have designated areas for these products. Other stores specializing only in clean beauty products are also opening due to the trend. Credo Beauty, being one of them, now operates nine locations after the launch of the first outlet in 2015. Ecovia found certification of natural and organic personal care products to be relatively low, with only 10 percent of natural product sales being certified. The most popular standards are NPA and NSF ANSI 305, and the Non-GMO project is the fastest-growing verified label. In addition to natural ingredients, Ecovia found natural products also focus on wider green issues, like ethical sourcing of raw materials, sustainable packaging and resource efficiency. For more information, visit ecoviaint.com. ISSE 2019 IS COMING JANUARY 26-28! The Professional Beauty Association's International Salon and Spa Expo (ISSE) will take place in Long Beach, California, January 26-28. Held at the Long Beach Convention Center, the show spans virtually every segment of the industry with exhibiting manufacturers, competitions and education across hair, nails, barbering, skin and lashes. Salon and spa owners and beauty professionals will see new products from the industry's top manufacturers and boundless creativity and skills from top pros. Showroom hours are Saturday from 12 p.m. to 5 p.m., Sunday from 10 a.m to 6 p.m. and Monday from 10 a.m. to 5 p.m. Cash and carry are Sunday and Monday only. The North American Hairstyling Awards (NAHA) will unite with ISSE for the first time, infusing the show with fresh energy and inspiration. In its 30th year, the NAHA ceremony will be held at 8 p.m. on Saturday, January 26, at the convention center's Terrace Theater. For more information, visit pba.org. ■

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