Beauty Store Business

FEB 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 16 of 51 | February 2019 15 1 Not Your Mother's The Not Your Mother's collection of Dry Shampoos includes award-winning natural formulations. They are designed to refresh and extend hairstyles instantly by absorbing excess oils and odors–while adding body, texture and a matte finish with no residue. Tinted formulas are also available in shades ranging from light to jet black. Suggested Retail Price: $3 to $7 (each), 2 Manic Panic Hair Freshener Powder Dry Shampoo is specially formulated to help the brand's "Dye Hards" preserve their semipermanent hair colors and fight fading. Made with natural ingredients, the lightweight powder becomes translucent upon application, maintains vibrant hues and leaves behind a refreshing scent. SRP: $9.99, 3 ColorProof FreshStart Soft Dry Shampoo is a translucent, ultra-sheer formula that absorbs oil, sweat, residue and odor– leaving hair with a clean look and feel, and a soft, refreshed and velvety finish. It provides color and heat protection up to 450 F and is available in three scents. SRP: $25, 4 Abba Pure Performance Hair Care Whether your customers need a hair refresher on the go or a post-workout pick-me-up, Always Fresh Dry Shampoo cleanses hair when showering isn't an option. Made with absorbent rice starch, quinoa, barley and soy, the lightweight formula prevents sweat buildup and adds lift. SRP: $22, 5 Pink Pewter Style Refresh Volumizing Dry Shampoo from Pink Pewter uses tapioca starch and zeolite to absorb excess oil and eliminate residue. It offers a quick and easy cleanse between shampoos, adds body to hairstyles and has a clean scent. SRP: $20, 6 Hair Rules Lift Volumizing Dry Shampoo from Hair Rules boosts volume and creates texture in hair that's straight-to-wavy or fine, thin, flat and limp. The dry shampoo absorbs excess oil and buildup while strengthening and protecting hair. Plus, it neutralizes odors and leaves a fresh scent. It's safe for color-treated and chemically treated hair, too. SRP: $19.99, 7 Nioxin The Instant Fullness Dry Cleanser instantly absorbs oil, making hair feel lightweight but look up to two times fuller in seconds. It uses Fusion Fibril technology, which is supported by the Institute of Trichologists and employs tapioca starch and silica to minimize scalp sebum and add dimension. SRP: $9 to $22, 8 ECRU ECRU's Texture Dry Shampoo works to instantly refresh hair as a two-in-one style extender that absorbs oil and odors while building in volume. Your customers can simply section hair, spray at the roots and use their fingers to distribute the product. For added volume, they can massage their scalps where they applied product. SRP: $24, 1 2 3 4 5 6 7 8

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