Beauty Store Business

FEB 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 15 of 51

14 February 2019 | Dry shampoos off er more variety and solutions for customers than ever before. D ry shampoos are the ultimate in beauty convenience, allowing busy people to put their best foot forward every day with locks that look and smell fresh. And today, consumers have dry shampoo options galore: Formulations address hair and scalp types; special ingredients help preserve and protect color-treated hair; and formulas offer styling dimension, adding varying degrees of body and volume to limp, flat, days-old hair. With all of the options, retailers have an opportunity to connect with customers looking for a dry shampoo or, simply, more convenient hair product options. Howard McLaren, cofounder of R+Co–a collective of hairstyling experts who produce a host of hair products that includes a suite of dry shampoos–says retailers need to ask customers the right questions to lead them to the right products. "We don't believe that one size fits all, and that's the direction we follow to make sure we cover as many hair types as possible," McLaren says. As a result, R+Co's dry shampoos cover everything from volume variations and scalp nourishment to absorption levels that range from gentle to intense, and even a formula that is ideal for post-workout hair. "All of our products are designed to work together for whatever your hair needs are." The following brands offer a variety of dry shampoos that will give you options for every hair type that's likely to enter your store in need of a quick and easy hair fix. —Manyesha Batist puhhha,

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