Beauty Store Business

FEB 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

Issue link:

Contents of this Issue


Page 14 of 51 | February 2019 13 MRM Beauty Sales Inc. John Madia, manufacturer rep "Looking to 2019, MRM Beauty Sales will concentrate its efforts by continuing to only represent nail brands. We feel this focus will help to get the artistry and creativity in the nail category all the attention they deserve. MRM Beauty Sales believes nail art will be bigger and better than ever in the coming year. These trends will also change faster than ever. This will require focus, attention and the diligent use of social media to be ahead of the curve before these trends begin and so quickly end." The Freeman Group Nicole Freeman, principal "The Freeman Group will be in front of our changing industry–assimilating and creatively adapting to this environment to create more value for our manufacturers and customers. For 2019, CBD products, CBD education and how they actually take effect will definitely be at the forefront. Of course, natural beauty will continue to be a focus." Coleman Harrison Tom Harrison, principal "We will adapt to the changes that are occurring in our industry and use the knowledge we gain from participating in the change to help us to make even better decisions in the future. Those who fail to acknowledge progress and adapt will cease to exist." BTB Sales & Marketing Eric Berger, principal "Today's consumer is finding less of a reason to drive to beauty supply stores because of the incentives from discount sites who offer cash back/coupons online. This may be the most important time where manufacturers, distributors and reps alike must come together to assure that the foundation of the beauty supply stores stays strong. In 2019, retailers need to be turning to new technology to offer the consumer the same experience as internet sites (for example, remembering what you like, past purchases, your price range, understanding you and your preferences). Our organization feels that as manufacturer reps, we must also be equipped with all the latest technology and offer our customers an innovative buying experience in addition to maintain- ing our strong relationships with our customer base in the beauty industry. We feel that in 2019 in the haircare category, growth and treatments will greatly expand as well as more product lines with organic/ natural ingredients that are vegan-friendly and cruelty-free." VNC Sales and Marketing Kevin Van Nest, principal "[We will] focus on what's important to grow our business, engage on social media and continue to offer our customers innovative products along with the best technology the beauty industry has to offer. I believe we will see more environ- mentally friendly products and packaging as well as a wider range of gender-neutral beauty products. Also, we will see more emphasis on ingredients and a more personalized approach in all categories. Men's grooming products will continue to evolve along with new technology in all appliances." The Kirschner Group Harlan Kirschner, CEO "We plan to grow and expand our business despite some of the headwinds facing the beauty industry. Our company has embraced technology and analytics to make ourselves more valuable to our manufacturers and customers. We are developing strategic plans with social media, influencers and store support to help our customers grow in 2019." ■

Articles in this issue

Links on this page

Archives of this issue

view archives of Beauty Store Business - FEB 2019