Beauty Store Business

FEB 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 13 of 51

Courtesy of the manufacturers reps 12 February 2019 | Leading manufacturer reps discuss their goals and predictions for 2019. T he beauty of the beauty industry is that it's constantly changing, innovating and evolving. In 2018, everything from glossy lips and rainbow hair to glittery liquid eyeshadows gained momentum. But what exciting trends will we be seeing this year? We spoke to top manufacturer reps for a glimpse into their personal business goals as well as their industry-wide projections for the year. THE YEAR AHEAD: Through the Eyes of Manufacturer Reps Gerry Udell Inc. Gerry Udell, principal "Our company's goal is to continue to upgrade and improve our social media presence by partnering with both our distributors and manufacturers. Another goal is to have all our manufacturers ship promptly with no backorders! During the past several years, the landscape of the professional beauty industry has changed dramatically. One of the positive trends we see is the growth of smaller independent distributors. This bodes well for the smaller independent manufacturers as well as the bigger ones. These new customers are meeting the demand of personal service that the mega distributors are unable to provide." CFN Beauty Representation Steve Nutile, founding partner "CFN's goal in 2019 is to continue to adapt to the fast-changing distribution that continues to define our industry. We want to continue to expand our national reach by working with the finest manufacturers and match them with the most successful distribution partners. For 2019, we predict continued consolidation on both ends of our business, as more distributors merge and multinational vendors continue to acquire additional brands to build their portfolios. We at CFN look forward to the challenges ahead as we approach our 30th year in business." J. White & Associates Kristel White, cofounder "Our New Year's resolution business goal is pretty simpleā€“to continue on our incredible growth trajectory! Our trend prediction is really more of an observation: 'Clean is queen.' We see the industry, both at professional and consumer levels, clearly defining what clean means, and the customer is responding. Another movement is wellness, and we now have a new word for Webster to consider adding in 2020: athleisure. Beauty will always remain at the forefront of our business, but as we evolve into these new realms, white space emerges and that is good for all of us!" Kevin Van Nest Harlan Kirschner Eric Berger Charlie Coleman Tom Harrison Gerry Udell Steve Nutile Kristel White Nicole Freeman John Madia

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