Beauty Store Business

JAN 2019

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60 January 2019 | beautystorebusiness.com Le images from top: Isabelle Rozenbaum; olgaserova; Amy_Lv/gettyimages.com. Right images from top: courtesy of Éminence Organic, Image Skincare, Desert Essence SAGE Sage, a member of the mint family first found in the Mediterranean basin, boasts a long and storied history of both medical and culinary use. Greeks and Romans called it sacred, relying on it as an effective treatment for digestive ailments such as stomach pain and heartburn. More recently, sage has been lauded for its ability to promote brain function, including staving off memory loss associated with Alzheimer's disease. The Good: Camphor present in sage oil is to thank for its antifungal quality, so it's great for those with certain skin conditions, including dermatitis and psoriasis. Inherent antioxidants lessen sags and wrinkles, but here's what makes the extract most unique: It has the power to communicate with skin. "Sage naturally balances oil-secretion levels to achieve a more normalized skin tone," marvels Natalie Pergar, lead skincare trainer at Eminence Organic. "It's ideal for those suffering from excessive oil production." The Bad: Balance is key. Because it's a known stimulant, too much applied topically might inflame sensitive lip or eye areas. The Bottom Line: Sage is the best Goldilocks oil: It's neither too dry nor too oleaginous. SUNFLOWER It isn't your imagination–sunflowers really do tilt their heads during the day to face the star for which they're named. This practice, called heliotropism, was first described by ancient Greeks. Records indicate that American Indian tribes cultivated the plants as far back as 3,000 B.C., to soothe snakebites and serve as history's first hair conditioner. The Good: Oil pressed from sunflower seeds has more vitamin E than almond oil or shea butter. As the body's foremost fat-soluble antioxidant, the emollient traps moisture inside cells, keeping the dermis dewy. While the plant itself may crave sunshine, its oil protects faces from harmful UV radiation. "Vitamin E can further help to combat the effects of environmental stressors on skin," adds Elyse Blakely, Image Skincare's lead corporate educator. Vitamins A and D are an added bonus. They help skin regenerate new cells and rid itself of acne-causing bacteria. The Bad: If your customers suffer from a known ragweed allergy, sunflower oil may cause similar adverse reactions. Recommend that they speak with a dermatologist before using it. The Bottom Line: It's the best oil for extremely parched skin. TEA TREE Tea tree is actually a shrub. The plant is a cousin of myrtle, native to New Zealand and Australia. Legend holds it got its name from British explorer Captain James Cook, who used its leaves to brew an infusion when he ran out of English breakfast tea. It has many useful applications, from curing dandruff to cleaning laundry. "In fact, the only things that don't love tea tree extract are pests, mold, germs and bacteria," says Christine Allmer, director of marketing at Desert Essence. The Good: The extract is a mighty antiseptic. Studies show that a solution containing five percent tea tree oil can work to treat acne as effectively as benzoyl peroxide, the chief ingredient found in most drugstore cleansers. "Yet unlike some chemical remedies, tea tree won't cause dryness while it deep cleans pores," Allmer explains. Its anti-inflammatory properties can help heal eczema itch, and, when mixed with aloe vera, it's a proven sunburn cure. The Bad: The oil is toxic if ingested orally. Stick to topical beauty offerings that include diluted amounts. The Bottom Line: This oil is the best at nixing acne. ■ Francesca Moisin is a beauty and haircare writer based in Rockport, MA. "Customers call our Eminence Organic Facial Recovery Oil liquid gold," enthuses lead skincare trainer for Eminence Natalie Pergar. "It can be used for a variety of skin concerns, on faces, necks and hands." SAGE "I love Image Skincare's ultra-lightweight Vital C hydrating facial oil because it soothes dehydrated skin and brings back radiance with a beautiful light orange scent," says the company's lead corporate educator Elyse Blakely. The oil is a blend of sunflower, grape-seed, avocado and other oils. SUNFLOWER "Desert Essence Tea Tree Oil is grown in Australia and steam-distilled, with no chemicals used during processing," notes Christine Allmer, the company's director of marketing. "We brought it to the United States in 1978, in clear bottles–instead of amber–that highlight our oil's quality and clarity." TEA TREE Beauty Store Business Digital Edition is Now Available FREE Online, on Your Tablet or Smartphone. Sign up today at beautystorebusiness.com (You can also access the digital issue directly from our homepage.) • Portable • Hyperlinked • Searchable • Archive of Past Editions • Extra Features Not Available in Print Delivered FREE to your inbox before the post offi ce delivers the print issue

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