Beauty Store Business

JAN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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E+ collection/gettyimages.com 56 January 2019 | beautystorebusiness.com FACE OILS for Every Skin Type Treat every skin condition, from hyperpigmentation to acne, with these seven must-try facial oils. By Francesca Moisin our customers were probably told to wash their faces every night to prevent them from getting oily. It is often the first anti-breakout lesson most of us are taught as teens. We learned to view oil as clean skin's natural enemy. But beauty rules are seldom black and white, and this story is far more nuanced. Although our bodies produce oil naturally, the amount decreases as we age. And we all know that a dry dermis is prone to wrinkles, fine lines and blemishes. Furthermore, conventional creams often rely on wax to seal in moisture, which has the unwanted side effect of keeping out some of the water and oil contained in those products. Oils cut out the middleman, packing pores with invaluable ingredients that promote hydration while improving elasticity. Plus, they work on every skin type–even acne-prone. Here are the top seven facial oils you can recommend to your customers to kick 2019 beauty regimens off to a stellar start.

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