Beauty Store Business

JAN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Editor's Note 4 January 2019 | beautystorebusiness.com Kim Henderson, Executive Editor khenderson@creativeage.com The NRF reported that 165 million Americans shopped in-store or online over the period, up nearly 40 percent over last year. Starting 2019 on a Positive Note T hings are looking up! As I write this in late November, spending estimates from a number of groups show that Thanksgiving weekend was record-breaking for the retail industry–and in keeping with the forecast from the National Retail Federation (NRF) of up to a 4.8 percent increase in holiday spending. The NRF reported that 165 million Americans shopped in-store or online over the period, up nearly 40 percent over last year. The most popular day for in-store shopping was Black Friday, with more than 67 million shoppers, followed by Small Business Saturday, with 47.4 million shoppers. Retailers' strides to be more ominichannel efficient as well as low unemployment, rising wages and great offerings and deals all factored into the increase, suggested NRF president and CEO Matthew Shay. On the heels of this positive news and to kick off the new year, we decided to cover the country's most successful beauty retailer: Ulta Beauty. We reached out to three of its vice presidents who have a direct impact on what is happening at the store level. Together they are responsible for a large portion of Ulta's in-store offerings–whether that's professional products, skin care or salon services. In our cover story (p. 26), they share what they do to help Ulta dominate the beauty space. We hope it sheds light on new ways to run your business in 2019! Ironically, one way to capture more business incorporates light itself. While it's not easy to measure the return on investment of beautiful store lighting, for beauty, it's essential. Catch our feature, "Lighting for Success" (p. 12) to learn how you can improve the lighting in your store. Of course, without the right product offerings, no amount of light will help your business. This issue is chock-full of exciting beauty finds! Did you know that in 2017 manufacturers made $298 million on professional flat irons alone? Check out our guide to the hottest hair straighteners and hair-straightening products (p. 18). We also have an excellent guide to products for the eyes (p. 36) and an educational piece on face oils (p. 56)–a great read for employees who wish to understand the application of these natural wonders better. And for your sleep-deprived, wellness-seeking customers, we have a curated selection of innovative and fun rest and relaxation products (p. 50). January also means it is time for the International Beauty Exposition at Bally's Las Vegas! This "new" show is actually a melding of what was formerly the Western Buying and Eastern Buying Conferences. A must-attend event for beauty retailers and distributors, learn more about it and what to expect in our news coverage (p. 6). I look forward to seeing many of you there! ■

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