Beauty Store Business

JAN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 47 of 67

46 January 2019 | hen you combine technology, high-performing ingredients and proprietary complexes, you get the Nannette de Gaspé antiaging skincare line. The brand's distinctive, dry-to-the-touch face masks called Techstile Masques aren't like typical serum-soaked sheet masks; they restore skin using a high concentration of encapsulated active ingredients through a waterless delivery system. The restorative Roller Noir face roller uses micro-needles that allow topical products to penetrate deeper into the skin–and it has benefits when used on its own, too. All of the Nannette de Gaspé products are fortified with natural ingredients rich in vitamins and minerals like Brazilian clay, kakadu plum, marine collagen and sustainably sourced shea butter, to name a few. Here, de Gaspé Beaubien shares what inspired her to create her own beauty line and her greatest takeaway after years of trial and error. Beauty Store Business: Tell us about your professional background and how you first entered the beauty industry. Nannette de Gaspé Beaubien: My background is in finance. Before entering the beauty industry I spent several years working in private equity. A few years ago, I was presented with a revolutionary technology in the delivery of active ingredients and a process to dry print the formulations onto textiles. I saw an incredible opportunity to launch my own brand of face and body restorative textile treatments incorporating this ground- breaking, wearable skincare technology. When was Nannette de Gaspé founded and what inspired you to start your own company? I launched Nannette de Gaspé in May 2016 at [London- based department store] Selfridges with my Youth Revealed Restorative Techstile Masques–an innovative, dry textile treatment that created a new category within skin care. My vision was, and is, to empower people with revolutionary cosmetic solutions that are easy to use, not intrusive and truly beneficial to the skin. What is your hero product and what makes it unique? My hero product is our new Art of Noir Baume Noir Face. It is a face cream that incorporates our micro-vector technol- ogy, which transports active ingredients to multiple layers of the epidermis, thus creating a reservoir under the skin that feeds and nourishes it from the inside out. Our Art of Noir Baume Noir Face mask also has over 80 percent active ingredients, 21 actives and is upwards of 95 percent natural. On average, even the highest-performing creams on the market have 5 to 7 percent active ingredients and are made up of 85 to 90 percent water and glycerin. I believe Baume Noir is a game changer and our clinical results support this. How long did it take to develop your first product and what was the formulation process like? It took one and a half years to develop our first formulation. Part of our brand DNA of Nannette de Gaspé is to involve everyone in our company in the process. We have a small, knowledgeable team with significant beauty experience and every team member is encouraged to bring forward their perspective. Fostering innovation, teamwork and continued learning from one another are all huge parts of our company culture and values. Tell us about the effectiveness and special ingredients used in your antiaging skin care. Our Art of Noir skincare collection contains Concentré Noir, a proprietary infusion of powerful black ingredients that provide continuous hydration, improved radiance and potent, redensifying and age-defying benefits for a renewed and revitalized appearance. Some of the ingredients in Concentré Noir include: Black Tahitian pearl, which contains naturally occurring crystals, proteins and amino acids that offer brightening, firming and antioxidant benefits; black tea ferment, also known as kombucha, the product of fermenting sweet black tea (rich in organic acids and B-group vitamins); black orchid extracts, which contain naturally produced flavonoids and phytochemicals that act as powerful antioxidants to protect, nourish and prevent premature skin aging; black raspberry seed oil, a rich source of omega-3 essential fatty acids and antioxidants; black currant seed oil, rich in omega-3 essential fatty acids, vitamin C and vitamin A, which offer heightened antioxidant support and are known to delay premature aging; and black cumin seed, most well-known for its antioxidant, anti-inflammatory and anti-cancer benefits. Concentré Noir acts as a shield, protecting the skin against harmful environmental Nannette de Gaspé Beaubien Combining innovative formulations with effi cacious ingredients, Nannette de Gaspé Beaubien created a luxurious antiaging skincare line that's resonating with consumers. Executive Q&A Courtesy of Nannette de GaspŽ

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