Beauty Store Business

JAN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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44 January 2019 | beautystorebusiness.com Mavala USA Mavala Double-Lash contains a natural extract that is rich in vitamins and proteins to provide the appearance of longer, denser lashes. Your customers can simply brush the product onto lashes at night after removing makeup and expect to see noticeable results after 30 days of use. SRP: $39, mavala-usa.com Beauty Strokes The Beauty Strokes Streetwear Line & Define brush is a vegan, double-ended tool that can be used with cream, liquid and powder eye products. The flat brush can be dipped into wet cake eyeliner; the opposite end can be used to create a natural or dramatic look with eyeliner or powder. There are 12 brushes in the collection. SRP: $12.95, beautystrokes.com FantaSea The Magnifying Head Lamp from FantaSea is perfect for increasing accuracy and speed while applying lash extensions. With adjustable lighting and lens angles, the instrument can be worn like eyeglasses or as a headband and features two LED lights, five interchangeable magnifying lenses and a removable lighting piece. Includes a plastic storage case. SRP: $21.90, burmax.com Ardell Beauty The Headliner Waterproof Liquid Eyeliner from Ardell Beauty defines eyes and seamlessly blends faux lash bands. Its precision-tapered felt tip produces a dramatic effect, and its long-lasting, pure pigment stays on the skin. SRP: $13.99, ardellbeauty.com dell Beaut y iq uid Ey eliner s e ye s and bands. t t ip Note Cosmetics For added volume and bigger, bolder lashes, the paraben-free Deep Black Mascara has a moisturizing formula made from sweet almond oil, botanicals, beeswax and vitamin E. This mascara nourishes lashes while protecting them against free radicals. SRP: $12, notecosmetics.com botanicals, beeswax and vitamin E. This mascara nourishes lashes while protecting them against free radicals. SRP: $12, notecosmetics.com Jane Iredale Mystikol Powdered Eyeliner features a built-in brush for smooth eyeliner lines or smudged smoky eyes. The powder/cream formula is crease-proof, water-resistant and available in six sultry shades (shown in Onyx). SRP: $24, janeiredale.com 4Ever Magic Cosmetics The Double Shade Eyebrow Gel and Brush set contains a gel with two tones, a darker shade to define arches and a lighter shade for the inner brow. The water-resistant, vegan, cruelty-free gel features a creamy consistency and won't smudge. The set includes a 2-in-1 Majestic Angled & Spoolie Eyebrow Brush for easy application. SRP: $35, 4evermagiccosmetics.com ■ Body Toolz The Deluxe Eyebrow Kit contains a stainless steel fine-pointed tweezer, a pointed tweezer, a slanted tweezer, a facial scissor and a brow comb/brush. The tools are stored in a zipper case–perfect for on-the-go use or for at-home organization. SRP: $18, bodytoolz.com

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