Beauty Store Business

JAN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 38 of 67 | January 2019 37 AN EYE FOR BEAUTY Help your customers stand out in a crowd with well-treated, defined eyes. Ardell Professional Ardell's new line of 3D Faux Mink Lashes offers crisscross, ultra-lightweight, multidimensional layers with extra curl and the look of full-volume lashes. The extra-fine, soft lash fibers feature tapered tips for a dramatic yet natural look. Suggested Retail Price: $7.99 (each), BH Cosmetics The Studio Pro Waterproof Brow Pomade features a quick- drying formula that works best when applied with an angled brush to create fuller, thicker arches. It's available in six richly pigmented hues, from Blonde to Ebony, to go with a wide range of hair colors. SRP: $3 (each), Cala Products The Cala Perfect Brow Kit includes Slant Tip Tweezers for removing stubborn, unwanted hairs; a Brush/ Comb/Spoolie for shaping, brushing and combing brow hair; a Mid Brow Razor for struggle-free, between-the-brow shaving; and Brow Grooming Scissors for trimming eyebrow hair. SRP: $7.50,

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