Beauty Store Business

JAN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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ipag/iStock/Getty Images Plus 36 January 2019 | beautystorebusiness.com T he eyes are the windows to the soul. Perhaps that's why consumers have a big appetite for products designed to enhance them. Eyeliner, in particular, is in high demand. Transparency Market Research forecasts that the category will grow more than 5 percent annually from 2017 to 2022, reaching a value of almost $2 billion. The overall global makeup market is expected to reach nearly $8 billion by the end of 2022. And no wonder–it's a classic beauty item that can create an entire look with just the swipe of a pen. In 2019, consumers will be adding a bit more glamour to their eye looks, says Lori Leib, creative director for Bodyography, a manufacturer of professional beauty products. "Sales of eyeshadow are at an all-time high due to the high demand for eyeshadow palettes across all brands," Leib says. "However, due to the incredible success of our own Bodyography Glitter Pigments, we can see that new age glitter products are making huge waves within beauty." As such, Leib predicts that brands will be incorporating more glitter into their products, thanks to formulations that allow for highly pigmented, one-of-a-kind, multifaceted textures–without the usual mess. Leib adds that tools in eye skin care will come to the forefront of eye beauty in 2019, with the trend including eye masks and patches, unique application tools and solutions for tightening and brightening skin. "I also predict that there will be more focus on men's eye care, specifically due to the growing popularity of male-driven skincare ranges," Leib concludes. Whether your customers are looking to define their eyes or firm the skin around them, the following products may be just what they need. —Manyesha Batist

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