Beauty Store Business

JAN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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24 January 2019 | beautystorebusiness.com Carol's Daughter Made with pracaxi oil, a natural conditioning ingredient from Brazil, Carol's Daughter Pracaxi Nectar Straight Blow Dry Cream boosts smoothness and shine. The nourishing cream also shields against damage from styling tools. SRP: $11, carolsdaughter.com Prorituals For added control and shine, Smooth Straightening Balm helps manage overtextured, unruly hair and combats frizz. With a low pH, the balm closes hair cuticles while locking out humidity for an all-day smooth style. SRP: $18, prorituals.com The Knot Dr. For use on wet or dry hair, The Knot Dr. Pro is a hybrid detangling brush available in four colors. With 212 bristles, this range of paddle brushes allows for maximum coverage and painless detangling. SRP: $14 (each), theknotdr.com Originals by Africa's Best For home use, the Originals by Africa's Best Coconut Crème Ultra- Conditioning Relaxer System with New Cuticle Stabilizer is a single- strength, chemical straightening system made with nutrient-rich ingredients such as coconut milk for healthier, stronger hair. A cuticle stabilizer instantly lowers the hair's natural pH level to rebuild and strengthen strands. SRP: $7.99, originalsbyafricasbest.com WetBrush Designed to create a smooth blowout, the WetBrush Epic Professional Helix Graphite Sleek brush alternates detangling IntelliFlex bristles with boar bristles for enhanced style and shine. The wide bristle spacing and signature helix spiral pattern allow the brush to glide through hair for a sleek finish. SRP: $19.99 to $20.99, wetbrush.com ■ Okay Pure Naturals The Roots Therapy Argan & Coconut Professional Heat Protection Spray guards hair against heat damage caused by styling tools such as flat irons. Protection remains effective for heat as high as 450 F. SRP: $13.99, okaypurenaturals.com

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