Beauty Store Business

JAN 2019

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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22 January 2019 | Croc For professional results, the Croc Premium Infrared Flat Iron uses infrared technology to allow heat to penetrate the cortex of the hair while protecting its integrity. The curved barrel straightens hair without kinks, while the thumb grip and color-changing cool tip make styling safer and more comfortable. SRP: $240, Gold 'N Hot The Gold 'N Hot 24K Gold Pressing and Styling Comb distributes even, high heat while gliding easily through hair for a silky shine. Featuring a temperature regulator with variable heat up to 500 F, the styling comb comes with a built-in, silicone-covered safety stand. SRP: $41.99 (salon price), Izutech Effective for smoothing processes and keratin treatments, the KTX450 LT Titanium hairstyling tool is designed to seal the hair cuticle for a shinier, bouncier finish. With the ability to reach the desired temperature within 30 seconds, the styling iron features 1 1 /4-inch pure titanium plates and a dual-heat sensor for even heat distribution. SRP: $279.95, R Session Pro Tools A curved design allows the 1-Inch Digital Tourmaline Flat Iron to straighten hair or add flips, waves and curls. Enhanced with a tourmaline and black diamond coating, the plates add shine and keep hair healthy, while the digital temperature control allows the dual-voltage iron to heat up to 450 F. SRP: $99.99, Elchim For looks ranging from straightened hair to curly, wavy styles, the versatile Elchim Natures Touch styler features two floating plates that adapt to the hair's surface for consistent, uniform heat. With 11 different temperature settings, the tool heats up in just 17 seconds. SRP: $169 (salon price), Valera For professionals, the Swiss-made Valera Salon Exclusive SleekPro 6.0 hair straightener glides easily over tresses thanks to five layers of high-quality ceramic coating enriched with tourmaline. The spring-loaded plates ensure uniform contact with hair, while the SecurFast heat system offers fast heat-up times and temperature stability. SRP: $119 (salon price), HairArt The HairArt H3000 Luxe Digital Flat Iron features crushed-diamond-coated ceramic tourmaline plates for a long-lasting, smooth finish. Equipped with an auto-shutoff, the iron heats up to 450 F in 30 seconds, and the dual-sided, heat-resistant comb's ridges can be used to create waves. SRP: $175, j ( p ) , c im .c om i A t SMOOTH STYLERS Protect heat-styled locks with these frizz-controlling, hair-straightening solutions. Fantasia For daily use with hot tools, the Hair Polisher Heat Protector Straightening Serum offers a barrier shield that adds moisture to each strand while protecting the outer layers from heat-appliance abuse. The serum is made with vitamins, aloe, silicone and sunscreen to condition and strengthen hair for smooth, glossy locks. SRP: $9.79, Doo Gro Doo Gro Mega Style Olive Oil Heat Protection Serum repairs hair from heat damage caused by flat irons, curling irons and other styling tools. Made for all hair types, the serum uses olive oil to seal in moisture for shiny, healthy locks. SRP: $7.99, Crack Hair Fix A leave-in formula made to fight frizz and boost shine, Crack Original Styling Creme shields strands from humidity, chlorine and the sun. The vegan formula moisturizes hair and protects from the heat of tools such as styling irons and blowdryers. SRP: $23,

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