Beauty Store Business

DEC 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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marchmeena29/gettyimages.com 48 December 2018 | beautystorebusiness.com Expert hiring managers provide their tips or inding–and retaining–superior sales associates. By Elyse Glickman I n the realm o beauty retail, a typical sales applicant has long been perceived as a bright-eyed young person madly in love with a given shop or its merchandise. There's also an assumption that he or she may be there or seasonal work, extra income or college or or store discounts and perks. That said, "typical" no longer cuts it. Today's customers are more sophisticated than ever as they have myriad options and ways to shop. Product lines are more specialized and retailer management more stringently ollows industry trends. With these demands, associates need to do ar more than locate a product and operate a cash register. Ground

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