Beauty Store Business

DEC 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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2 December 2018 | beautystorebusiness.com On the Cover President o Izutech, Jin Choi. Photography by Armando Sanchez. Art direction by Michael Block. FEATURES 10 Turn Holiday Shoppers into Loyal Customers Convert seasonal buyers rom one-time drop-ins to year-round regulars with these expert retailing tips. 14 Retailing in the Age o Amazon Smaller beauty retailers are uniquely positioned to leverage and disrupt Amazon's burgeoning beauty presence. 18 Success by Design Jin Choi, graphic-artist-turned-president o Izutech, utilizes his design expertise to develop stylishly sleek, high-perorming hair tools. 42 Sense Appeal Creating sensory experiences in-store helps orge memorable connections with customers–and keeps them coming back. 46 Decoding DNA Kits Here's what you need to know about DNA kits–and how they can help you recommend the right products or your clients' needs. 48 Hire Ground Expert hiring managers provide their tips or inding–and retaining–superior sales associates. IN THIS ISSUE 4 Editor's Note 6 Industry News 54 Calendar 56 Ad Index CONTENTS December 2018 Vol. 24 No. 1 2 Beauty Store Business (ISSN 1098-0660) November 2018 is published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328. Basic annual subscription rates are: $24.00 in the U.S., $45.00 in Canada, and $55.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing oices. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to Beauty Store Business, P.O. Box 460159, Escondido, CA 92046-0159. @BSBmag @bsbmag @beautystorebusiness 58 2019 Holiday Retail Guide Cash in on the most proitable shopping days o the year! MERCHANDISE 24 2018 Best-Sellers Guide Discover your avorite brands' best-selling prod- uct o the year! DEPARTMENTS 52 Executive Q&A: Tiila Abbitt Tiila Abbitt merged an eco-conscious, philanthropic mission with her love o natural ingredients to create clean beauty brand Aether Beauty. 10 48

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