Beauty Store Business

DEC 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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beautystorebusiness.com | December 2018 19 J in Choi, president o hair tool manuacturer Izutech, embodies the American Dream. His journey started 31 years ago, when his parents brought him to the United States rom Korea as a 10-year-old child. "It was a really windy and cold November stepping out o JFK [airport]," Choi recalls. "With merely $3,000 in their hands and without speaking a word o English, they've taught me what hard work is all about." A ormer graphic designer and now business- savvy entrepreneur, Choi works day and night at Izutech to ensure that consumers and salon proessionals have hot tools that are equal parts innovative technology and superior design. Here's the tale o how Izutech began–and what's in store or one o the top tool manuacturers in the beauty industry. SUCCESS DESIGN SUCCESS DESIGN Jin Choi, graphic-artist-turned-president o Izutech, utilizes his design expertise to develop stylishly sleek, high-perorming hair tools. By Karen Wilhelmsen

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