Beauty Store Business

DEC 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 17 of 63

14 December 2018 | RETAILING IN THE AGE OF AMAZON Smaller beauty retailers are uniquely positioned to leverage and disrupt Amazon's burgeoning beauty presence. By Manyesha Batist mazon has been touted as revolutionizing retailing and shopping. And its impact is real. The multichannel retailer controls close to 5 percent o• the total U.S. retail market, both online and o••line, according to digital and data research •irm eMarketer. It is •orecasted to exceed $258 billion in U.S. retail ecommerce sales in 2018–a whopping 30 percent increase over 2017. And eMarketer ranks Amazon No. 1 in ecommerce sales share, as its portion hovers near 50 percent. To put Amazon's share o• the market in perspective, eBay came in second on the list, with just under 7 percent share. Amazon is a retail-industry behemoth that is continually expanding its •ootprint. Yet, beauty retailers have power, too. Staying alert and knowing what you are up against is key to maintaining a •irm place in the market.

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