Beauty Store Business

DEC 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Iakov Filimonov/gettyimages.com 10 December 2018 | beautystorebusiness.com Convert seasonal buyers rom one-time drop-ins to year-round regulars with these expert retailing tips. By Tracy Morin E ven though recent closures o iconic chain stores such as Toys R Us and Sears stoke ears o a total retail apocalypse, the truth is that consumers will still be shopping brick-and-mortar stores or gits this holiday season. In act, the National Retail Federation (NRF) orecasted that holiday retail sales will increase in 2018 by 4.3 to 4.8 percent, compared to an average annual increase o 3.9 percent over the past ive years. The NRF also reported that in 2017, health and personal care stores raked in 17.8 percent o their total yearly sales rom the holidays alone‚Äďa total o $59.3 billion in spending. Though these stats should bolster beauty retailers' holiday outlook, they also underscore the importance o taking ull advantage o this proitable time o year by converting these seasonal shoppers into year-round regulars. "For any retailer, the holidays present a great time not only to recruit new customers as visits hit their peak, but to ensure they become aware o your oerings and become regular customers ater the holidays have passed," explains Coye Nokes, partner at New York-based OC&C Strategy Consultants. Turn HOLIDAY SHOPPERS Loyal Customers

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