Beauty Store Business

NOV 2018

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60 November 2018 | beautystorebusiness.com T he "no-makeup makeup look" has become popular as consumers ditch ull-ace glam or a more natural approach. But, inding makeup with skin-enhancing properties is challenging. Veil Cosmetics delivers a solution. In 2012, proessional makeup artist Sebastien Tardi set out to create a vegan and cruelty-ree line o skin- perecting makeup that doesn't hide imperections; instead, it unearths the beauty o healthy, radiant skin. A resh take on weightless, complexion-correcting cosmetics, the line currently includes the water-based Sunset Skin Foundation; the oil-ree Complexion Fix Concealer; Sunset Light Primer Serum, which contains brightening water lily extract, antiaging peptides and soothing cinnamon bark extract; and his newest creation, AutoMatte–a powderless, mattiying skin smoother that be can be used as a base or or touch-ups. Here, Tardi reveals how his one-o-a-kind ormulas came to be, his plans or the uture and what he's learned along the way. Beauty Store Business: How did your background as a makeup artist help you create Veil Cosmetics? Sebastien Tardi: Everything about being an active pro- essional makeup artist or the past 20 years has inluenced the creation o Veil–all these years working in Japan, Taiwan, South Korea and Thailand, learning about the importance o skin care and texture, combined with my passion or a natural, glowing complexion irst and oremost. When was the company ounded and what inspired you to launch it? Veil Cosmetics was launched at New York Fashion Week in 2012, with a desire to modernize the traditional approach to makeup by revealing gorgeous skin–and not masking it–with weightless skincare cosmetics. What is your hero product and what makes it special? I can't single out one o my products, just like a mom can't pick her avorite child. They are all heroes to me. But, I can surely say that AutoMatte is my updated version o the powder compact. ... I wanted a nice base that was sot enough to be applied with a dry sponge, ingers or a lat brush, and one that would not only take excess shine away but also manage oil production as opposed to clogging pores. AutoMatte smooths out skin texture and looks/eels completely invisible, while doing good or the skin. It contains vitamin E and a stable orm o vitamin C that promotes collagen synthesis and provides protection.— What was the ormulation process like? Not that long; maybe six months. I wanted a multitasking pen that could serve as a corrector, concealer and high- lighter, depending on the need. It had to do good or the skin with brightening, soothing and hydrating beneits, and be completely sel-set and weightless, o course. I went back and orth with my chemist, testing with riends and a pro lab to make sure the ormula was hypoallergenic and nonirritating. Once the base ormula was agreed upon, we then proceeded with the shade range creation, which now has 15 colors rom porcelain to deep. What's the meaning behind the brand's name? Weightless beauty. The opposite o a mask; your skin, only better. Where do you see Veil in ive years? I plan on proposing a really complete arsenal o complexion solutions or all skin types rom oily to dry, and at least double the oerings currently available. Was creating vegan and cruelty-ree products always important to you? They were always a super important part o the brand's DNA, but I did not highlight them as much at the beginning because I didn't want it to look like a "me too" move on our part. But when we got more and more inquiries through social media, it became very clear that we had to let people know. It is kind o the new normal. What's the biggest lesson learned? Always expect the unexpected and keep moving with the current times to stay up to date. What has been your career highlight? Creating Veil Cosmetics and seeing it thrive! What advice can you oer others in the beauty industry? I you are passionate and have a really good sense o what is happening in the beauty industry, move orward, stay agile and be quick on your eet. Your challenges will only make you get better i you know how to overcome them. ■ Sebastien Tardi Celebrity makeup artist Sebastien Tardi used his expertise to create a multitasking makeup line or lawless complexions. Executive Q&A Courtesy of Veil Cosmetics GET CONNECTED! @veilcosmetics @veilcosmetics veilcosmetics.com @veilcosmetics

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