Beauty Store Business

NOV 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 53 of 67

Rachel Murray/ 52 November 2018 | Building strong relationships with beauty inluencers can increase sales or manuacturers and drive tra c to beauty stores. By Francesca Moisin B eauty inluencers, the makeup mavens o the social media space, are orever changing the way brands reach consumers and deliver content, and they're doing it one YouTube tutorial and smoky-eye demo at a time. Market research irm Research and Markets predicts the global cosmetics market will hit a staggering $675 billion in sales by 2020, with beauty inluencers serving as signiicant contributors to that growth. Top brands like MAC Cosmetics have successully partnered with makeup-artists-turned-inluencers like Patrick Starrr to launch entirely new makeup lines together. More than just a phase, beauty inluencer marketing has become one o the most eective ways to engage customers in today's social media-driven economy.

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