Beauty Store Business

NOV 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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4 November 2018 | beautystorebusiness.com On the Cover JD Beauty Group CEO, Je rey Davidson. Photography by Armando Sanchez. Art direction by Michael Block. FEATURES 14 AR or Your Store Augmented reality apps are changing the „ace o„ beauty retail. Here's how to use this exciting technology to revolutionize the in-store shopping experience. 26 Brush With Greatness On the heels o„ a hot new acquisition, Je rey Davidson, CEO o„ JD Beauty Group, has expansive plans „or the company that brought us the beloved WetBrush. 34 The Beauty o Black Friday and Small Business Saturday Here's how to prepare „or two o„ the biggest retail events o„ the year. 40 On a Roll Handheld „acial rollers inspired by centuries-old beauty practices put an extra spa spin onto daily skincare routines. 42 Preventing Thet Follow these loss-prevention tips to sa„eguard your store against theŽ „rom shoppers–and your own employees. 46 Masters o Makeup Celebrity makeup artists have created some o„ the most renowned cosmetics lines. Here are „our stories o„ talented entrepreneurs who took their passion „or artistry to the next level. IN THIS ISSUE 6 Editor's Note 8 Industry News 58 New Products 62 Calendar 63 Ad Index CONTENTS November 2018 Vol. 24 No. 1 1 Beauty Store Business (ISSN 1098-0660) November 2018 is published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042, USA, Phone 818.782.7328. Basic annual subscription rates are: $24.00 in the U.S., $45.00 in Canada, and $55.00 in other international countries. Periodicals Postage Paid at Van Nuys, CA and additional mailing o„„ices. POSTMASTER: Send all UAA to CFS; NON-POSTAL AND MILITARY FACILITIES: send address corrections to Beauty Store Business, P.O. Box 460159, Escondido, CA 92046-0159. @BSBmag @bsbmag @beautystorebusiness 52 Working With Beauty Inluencers Building strong relationships with beauty in„luencers can increase sales „or manu„acturers and drive tra¤ c to beauty stores. MERCHANDISE 12 Focus On: Clippers and Trimmers Today's hottest electric tools maximize versatility and e¤ ciency to create the per„ect look. 20 Coils, Curls and Waves Give your curly-haired customers the styling and moisture-rich products they need to keep their locks bouncy, hydrated and healthy. DEPARTMENTS 56 Skincare Spotlight: Proven Antiaging Ingredients Discover the top powerhouse ingredients that help reduce the signs o„ aging. 60 Executive Q&A: Sebastien Tardi Celebrity makeup artist Sebastien Tardi„ used his expertise to create a multitasking makeup line „or „lawless complexions. 64 Product o the Month: Caliornia Mango Cali„ornia Mango's extensive line o„ cleansing, body care, haircare and nail care products will pamper your customers „rom head to toe. 20 12

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