Beauty Store Business

NOV 2018

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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KMNPhoto 46 November 2018 | beautystorebusiness.com Celebrity makeup artists have created some o the most renowned cosmetics lines. Here are our stories o talented entrepreneurs who took their passion or artistry to the next level. By Karen Wilhelmsen I t seems like every week another celebrity launches his or her own cosmetics line–especially on the heels o successes like Rihanna's Fenty Beauty and Kim Kardashian's KKW Beauty. But unlike their high-proile clientele, celebrity makeup artists bring something dierent to the table when ormulating products. Using their mastery o makeup application and inusing looks with their unique personal style, many makeup artists have ounded topnotch cosmetics lines that consumers and proessionals alike can appreciate; such brands have paved the way by inspiring other makeup brands to be more inclusive, which in turn has allowed consumers to use cosmetics as a tool or expressing their individuality. Here are our inluential artists who built their own beauty empires by doing just that. MASTERS OF MAKEUP

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